Bayer’s Little Box of Wonders

Bayer’s Little Box of Wonders

Consumers of research company, Bayer, may soon be receiving little boxes of wonder in celebration of the company’s 150 years.

B&T Magazine
Posted by B&T Magazine

The delicate handcrafted specimen box, designed by Hulsbosch, will be sent to Bayer’s audiences including suppliers, government and the corporate sector as a token of appreciation and to increase awareness of Bayer.

The Little Box of Wonder tells the tale of Bayer’s heritage and is the first instalment of the celebratory campaign.

Other areas of the campaign will celebrate the achievements of staff over the Australia and New Zealand offices and outline what has made Bayer successful in its 85 year local history.

“This brief was a real opportunity for us to do something a little different,” Belinda Hubball, design director at Hulsbosch, communication by design, said.

“We had a lot of fun coming up with something for Bayer that helped capture the scope of their business and celebrates their global success over the past 150 years, and indeed the business’ local successes.”

Inside the specimen box you will discover a 15 page booklet and a bunch of Bayer “specimens” that represent the company’s different sectors and achievments.

You may find a vial of seeds, a reel of cotton or even a Beroca.

“Bayer has operated locally since 1925 starting as a small dye factory in Wuppertal, Germany in 1863,” Lynette Ghanem, manager brand and external communications, added.

“There are 150 years of discoveries in healthcare, agriculture and high tech materials that we are celebrating. This great tradition of innovation is our commitment to the future, and Hulsbosch has made this come alive.”