Barry's mettle tested in Dulux spot

Barry's mettle tested in Dulux spot

Houseproud Barry is back in paint brand Dulux’s new campaign for Dulux Wash and Wear interior paint.

B&T Magazine
Posted by B&T Magazine

This is the third Dulux ad featuring the Barry character, who Clemenger BBDO Melbourne’s group account director Dan Lacaze said has become one of the most effective campaigns for Dulux.

“The first Barry ad launched two years ago, and we’ve really enjoyed evolving the character to further strengthen Dulux Wash & Wear's leadership position,” Lacaze said.

The new spot was created by Gregor Jordan, who shot the original Barry ad and directed Heath ledger in the movie Two Hands.

Lisa Madigan, Dulux marketing manager, added: “I think a birthday party for a group of five year olds is the ultimate product test. We let them go wild and even threw in a couple of friendly dogs for good measure. The Dulux Wash & Wear walls were smeared, slimed and spilt on – and passed with flying colours.”

http://www.youtube.com/watch?v=PTwIX32NaI8

CREDITS: Client: Dulux Dulux Marketing Director: Murray Allen Dulux Marketing Manager: Lisa Madigan Agency: Clemenger BBDO Melbourne Creative Chairman: James McGrath Writer: Ben Keenan Art Director: Nic Buckingham TV Producer: Marta Besevic Executive Planning Director: Paul Rees-Jones Group Account Director: Dan Lacaze Senior Account Director: Marnie McKenzie Account Executive: Alexandra Carroll Director: Gregor Jordan Production Company: Finch