‘Garry the Squirrel’ is planning a holiday in the latest instalment of Bankwest’s ‘Happy Banking’ series of ads.
The ad (below) focuses on the bank’s Bankwest Qantas Transaction Account which enables customers to earn five Qantas Points on eligible everyday purchases.
Paul Vivian, Bankwest general manager of customer communications and brand, said: “This new account demonstrates our commitment to delivering innovative products and services that generate real value for our customers. We’re really happy to have “Garry the Squirrel” spearhead the campaign, given how well our customers recognise and like him. This is one of our largest and most important campaigns this year and will help to further drive our brand metrics in WA and on the East Coast.”
The campaign includes TVCs, cinema ads, digital, eDM, social, DM, out-of-home, press, POS and QMedia.