Band-Aids can't fix everything. Learn First Aid

Band-Aids can't fix everything. Learn First Aid
SHARE
THIS



The team behind the award winning ‘Paperclips can be dangerous’ campaign for the Red Cross are back with the equally excellent ‘Band-Aids can’t fix everything(see spot below).

Adelaide based animation studio Moneystack recently scooped two silver honours at the 2013 W3 awards for ‘Paperclips’, an event hosted by the International Academy of the Visual Arts (IAVA).

Receiving over 4000 entries worldwide, the W3 Awards honours outstanding websites, web marketing, web video, & mobile applications. Monkeystack won silver in the categories Web Video – Comedy  and Short and Web VideoNon-Profit.

Since the release of Paperclips can be dangerous’ Monkeystack and Red Cross have continued the series by creating Band-Aids can’t fix everything. The clip follows Betty; a matronly woman who believes she can solve any first aid scenario with a humble Band-Aid.

"Monkeystack has a heritage in animation which we’re proud of,” said Justin Wight, co-creator and director at Monkeystack. “Working with the Red Cross has been a great opportunity to take advantage of the effective fusion of black humour and advertising."

http://www.youtube.com/watch?v=1vxVofQKeA4

Please login with linkedin to comment

Latest News

News.com.au Unveils New Homepage
  • Media

News.com.au Unveils New Homepage

Australia’s leading national news website news.com.au today unveiled a new homepage. As the gateway to Australia’s largest news website, the news.com.au homepage delivers 135 million page impressions per month. The redevelopment of the news.com.au homepage has been designed to evolve the brand into the next decade with plans to roll out continued updates across the […]

Study: Startup Mentality Defined By Culture More Than Age Or Size
  • Marketing
  • Media

Study: Startup Mentality Defined By Culture More Than Age Or Size

The lines between startups and corporates should no longer be defined by organisation size, but by the kind of culture they foster, a panel of top marketers have agreed. Some of Sydney’s top marketers – including Guzman y Gomez CMO Lara Thom, Outdoria CEO Nick Baker, Menulog’s head of marketing Tasman Page and Facebook ANZ’s […]

Cupcakes on a cake stand with sparklers
  • Media

The New Daily Turns Five

Online news site, The New Daily, the brainchild of industry super fund boss Garry Weaven and former Age and Herald Sun editor Bruce Guthrie, turns five this week. It boasts a monthly Google audience of more than two million and close to 500,000 daily subscribers. It’s impressive climb up the Nielsen news site rankings – from outside […]

Nielsen: Aussies Aged 50+ Spent Most Time Online With News
  • Media

Nielsen: Aussies Aged 50+ Spent Most Time Online With News

Nielsen Digital Content Ratings monthly-tagged data for October 2018 revealed that more than half (52 per cent) of the total time spent online consuming news-related content during October 2018 was by Australians aged 50 plus. Desktop was the device of choice for Australians accessing news stories online, contributing to close to half (49 per cent) […]

Haystac Shakes Up National Leadership Team
  • Media

Haystac Shakes Up National Leadership Team

Haystac, part of the BWM Dentsu Group, has announced three key changes to its national leadership team as the agency evolves to service the needs of major national and global brand clients. Haylie Marchant moves into a new national role, as head of strategy at Haystac. Formerly the general manager of Haystac Brisbane, Haylie will drive Haystac’s new […]

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia
  • Marketing
  • Media

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia

Creative agency VIRTUE has introduced a number of key hires, innovative campaigns and an expanding roster of clients within its newly established Sydney office. VIRTUE is the creative agency born from global youth media company VICE, and will service the whole of Asia-Pacific from three offices in Sydney, Singapore and Seoul. The agency aims to […]