BWM has built an interactive Handyman House on Selleys’ website, providing users with step-by-stey DIY advice.
The virtual house includes 20 ‘how to’ videos.
Simon Hadfield, general manager of BWM, said: “People now look online for advice and information so we thought it was important to insure that Selleys’ wealth of DIY knowledge could be shared anytime, anywhere.
“The Selleys Handyman House is the modern day evolution of the Selleys Handyman Bar that many of us grew up with.”
Stuart Sutherland, Selleys’ marketing director, added: “Selleys has always played an important role in helping people complete their DIY projects. We’re very excited that the Selleys Handyman House will make it easier than ever before.”
Director: Simon Frost; production company producer: Donna Frost; agency: BWM; ECD: Rob Belgiovane; CD: Rocky Ranallo; general manager: Simon Hadfield; copywriter: Pete Watman; executive digital producer: James Page; agency producer: Tiffany Campbell; national head of onscreen: Abby Hunt; client: Shelleys; marketing director: Stuart Sutherland; category manager: Ewan Sprong; digital communications manager: Jon Dunkley; production company: Blue Boat Productions