BMF strips away Biggest Loser

BMF strips away Biggest Loser

Creative agency, BMF, has developed an interactive print ad where consumers can peel away layers of fat to reveal an ad for The Biggest Loser underneath.

B&T Magazine
Posted by B&T Magazine

According to the release: “The perforated edges allow readers to remove the ad’s fatty love handles, and in doing so – turn it into a flyer for the popular weight loss program. It seems even print ads need to lose weight these days.”

Check out the photos below from the ad.

Credits: Agency: BMF, Advertiser: Network Ten, Business Category: TV Channel, Product: TV Program: The Biggest Loser – Challenge Australia, Brand: The Biggest Loser – Challenge Australia, Client Contact: Jordana Jensen, creative director: Justin Ruben, art director: Ryan Fitzgerald, copywriter: Jim Curtis, agency print producer: Lisa Houatchanthara, group account directors: Alex Caredes, account manager: Will Woods