Creative agency, BMF, has developed an interactive print ad where consumers can peel away layers of fat to reveal an ad for The Biggest Loser underneath.
According to the release: “The perforated edges allow readers to remove the ad’s fatty love handles, and in doing so – turn it into a flyer for the popular weight loss program. It seems even print ads need to lose weight these days.”
Check out the photos below from the ad.
Credits: Agency: BMF, Advertiser: Network Ten, Business Category: TV Channel, Product: TV Program: The Biggest Loser – Challenge Australia, Brand: The Biggest Loser – Challenge Australia, Client Contact: Jordana Jensen, creative director: Justin Ruben, art director: Ryan Fitzgerald, copywriter: Jim Curtis, agency print producer: Lisa Houatchanthara, group account directors: Alex Caredes, account manager: Will Woods