BMF Melbourne has appointed a new digital and social native creative team with Kerem Sekerci as copywriter and Rob Jones as art director.
Sekerci (pictured right) and Jones (pictured left) at POKE London in 2011 and specialise in social, technology and online content.
They have worked with a number of clients including Skype, Orange Mobile, Firefox and Diesel.
Carlos Furnari, BMF Melbourne creative director, said: "Rob and Kerem, or Kerem and Rob, are exactly the type of creatives the industry needs more of in the year 2014. They ‘get it’. And by ‘it’ I mean they get that it's no longer just about ads.
“They get (and not begrudgingly) all that new digital-social-ever-evolving-tech-nerd-app-what-filter-should-I-use-ibeacon-#stuff as well. Hell, they even have Android phones. What? Aside from the fact that they're annoyingly talented, we're all excited to have been able to get them on-board. I look forward to them making the rest of us look like we have no idea what we are doing.”