BCM's extra-terrestrial anti-bullying campaign

BCM's extra-terrestrial anti-bullying campaign
SHARE
THIS



BCM has developed an anti-bullying app for the Queensland Government Department of Education, Training and Employment featuring an alien named Allen.

‘The Allen adventure’ sees Allen land on earth and arrive at a local school, not knowing quite how things are done.

The interactive story is downloadable on iPads and explores social and emotional skills critical for young children when making new friends, getting on with others, and dealing with difficult situations. Children can read, sing along and explore as they learn about joining in, sharing and managing their own feelings.

Created in conjunction with Bullying. No Way! it is designed to teach youngsters three to eight years of age about anti-bullying behaviours and has been launched as part of the National Day of Action Against Bullying and Violence.

The Allen App also reinforces the important role parents and educators have to play in making these anti-bullying learnings for children real, and provides them with the tools and opportunities to use and practice these skills with their children and students.

The new App is part of the national ‘Bullying, No Way!’ project which offers practical resources and information to help schools work together to create safe and supportive school environments for children free from bullying, harassment and violence.

The project is managed by the Queensland epartment of Education, Training and Employment on behalf of the national Safe and Supportive School Communities (SSSC) Working Group, made up of representatives from Australia-wide educational jurisdictions.

BCM MD Kevin Moreland said “Rather than developing a fairly standard website page with tips and information, we tapped into the generation of young kids who are proficient iPad users and instead created a fun, interactive learning tool specifically for them which is a positive experience.”

http://www.youtube.com/watch?v=jOqKOlvG2FI#t=0s

Credits: client Queensland Government Department of Education, Training and Employment, agency BCM, lead creative Steve Mair, writer Peter Goodall

 

Please login with linkedin to comment

Latest News

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”
  • Media

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”

The Federal Court of Australia has given JCDecaux’s acquisition of APN Outdoor the green light. According to a release from APN Outdoor, the Federal Court of Australia has “approved the scheme of arrangement in relation to the JCDecaux transaction”. It adds: “APN Outdoor confirms that an office copy of the Court orders has been lodged with […]

WPP Scores Panadol’s Global Media Business
  • Advertising
  • Media

WPP Scores Panadol’s Global Media Business

GSK Consumer Healthcare has appointed WPP to support its global Panadol business, following a competitive pitch process. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The work will be delivered by a bespoke team led by CEO […]

Michelle Guthrie (Managing Director, ABC) at Radio Alive 2017
  • Media

Michelle Guthrie To Sue ABC

Former ABC managing director Michelle Guthrie is taking her ex-employer to court, according to several media sources. As reported in The Australian, Guthrie lodged papers with the Fair Work Commission earlier this week, citing unfair dismissal. Guthrie was fired half-way through her five-year term as managing director of the public broadcaster. The move follows news last week communications […]