Australians' can 'conquer the day' with the launch of Mother Revive TVC by McCann

Australians' can 'conquer the day' with the launch of Mother Revive TVC by McCann

It will be interesting to see how Mother Energy Drink’s new product Mother Revive will fair against the more traditional cappuccino.

B&T Magazine
Posted by B&T Magazine

The new morning occasion beverage by Mother Energy Drink's will assist Australians’ to ‘conquer the day.’

The TVC created by McCann Australia was launched today, depicting a cruelly awakened Aussie guy instantly ‘revived’ from his first sip of the energy beverage.

The multimillion dollar media spend will cover an expansive range of marketing channels. To complement the TVC the campaign will include cinema, radio, digital and more.

Mother Revive will continue through to late April.

http://www.youtube.com/watch?v=5ZzCZgqQ77Y

 

CREDITS: Client: Mother Energy Drink Agency: Creative – McCann Australia, Media – Ikon, Strategy – naked, Packaging and POS – Passport, Sampling – Maverick, Consumer PR – Adhesive PR, Trade PR – Pulse