Four Australian agencies are in the running to win the global Warc Prize for Innovation, dominating a list of 18 global submissions.
Homegrown contenders include Naked Communications Melbourne for its campaign for Art Series Hotels called ‘Overstay checkout’, BWM for its Kmart campaign ‘Can you feel it’ by, McCann Australia for its Metro Trains ‘Dumb ways to die’ campaign and its V/Line ‘Guilt trips’ campaign, and Starcom MediaVest for the TWIX ‘Pause’ campaign.
The panel of 15 judges, chaired by Howard Draft, executive chairman of Draftfcb, will award the prize to the case study that best demonstrates effective innovation based on a written submission scored according to five criteria.
This year Warc, a marketing knowledge provider, is also awarding a Popular Vote trophy for the entry that attains the highest combination of “likes” of its video on its Warc Prize Vimeo page and downloads of its case study on warc.com.
The winner will be announced in June.