Aussies invited to Crash The Super Bowl

Aussies invited to Crash The Super Bowl
SHARE
THIS



For the first time Doritos’ Crash The Super Bowl competition is open to Australians and New Zealanders with the contest opening up to global entries in its eighth year.

Aspiring local filmmakers will have the chance to win US$1m, have their work broadcast to a global audience and be put in front of legendary comic book writer Stan Lee.

Doritos’ Crash the Super Bowl has run in the US for the past seven years, but now fans from all over the world where Doritos Chips are sold can enter.

Jenni Dill, PepsiCo ANZ marketing director, said: “Crash the Super Bowl has had a strong following in Australia and New Zealand for years so we’re very excited that fans now have the chance to enter their own homemade ad for the first time."

"This is a huge opportunity for filmmakers to break into the entertainment business in the US and beyond. With the quality of emerging talent in our local industry, we’re quietly confident that the Aussie and Kiwi entrants will do us proud and make it through to the finals.”

http://www.youtube.com/watch?v=pMbthYSPxTI

Filmmakers are invited to submit a 30 second ad to www.doritos.com between October 8 and November 24 this year. Individuals from ad agencies are allowed to enter but companies are not.

Two finalists will have their creations aired during the NFL’s Super Bowl broadcast in February 2014, last year the Super Bowl was broadcast into more than 230 countries and in 35 different languages.

The two finalists will also win the opportunity to work with Marvel Studios on the set of upcoming film Avengers: Age of Ultron.

One of the finalists will be selected by fan votes and the other by a judging panel which includes Stan Lee as well as executives and marketers from the Doritos brand.

The overall winner will take home the US$1m and the runner up will receive US$50,000.

Since the competitions launch in 2005 consumers have submitted more than 20,000 ad creations.

Below are a selection of previous Crash The Super Bowl winners:

http://www.youtube.com/watch?v=4d8ZDSyFS2g

http://www.youtube.com/watch?v=NmIGTTy8pI0

Please login with linkedin to comment

Latest News

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion
  • Marketing

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion

American cult brand Yeti has its international expansion sights on Australia and has enlisted digital marketing agency Alley to make its mark. The Texas-based company has reinvited the luxury cooler and outdoor accessories market, and Yeti’s partnership with Alley has already begun. Clayton Anderson, content and marketing manager at Yeti Australia, said: “We have big […]

The Five Annoying Habits You Need To Break
  • Opinion

The Five Annoying Habits You Need To Break

Scott Stein (pictured below) is a leadership and productivity specialist and author of Leadership Hacks: Clever shortcuts to boost your impact and results. In this guest post, Stein looks at the bad habits we all need to ditch to get our lives motoring once again… Do you ever feel like there are not enough hours in the […]

Motivation & Commitment: Why The Two Are Not The Same
  • Opinion

Motivation & Commitment: Why The Two Are Not The Same

Lisa Stephenson (pictured below) is a global speaker, leadership consultant success coach and author of life strategy book Read Me First. In this guest post for B&T, Stephenson says understanding how motivation and commitment differ could be a good way to achieving your goals… Working as a success coach has shown me that motivation happens on the inside and for […]

Opinion

by B&T Magazine

B&T Magazine
Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs
  • Advertising

Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs

A new TV series featuring celebrity cook, Anna Gare, and a team of real-life cabbies, hits the screens this week. The show, Anna Gare’s Cab Fare, follows the TV cook as she gathers stories and recipes from 13cabs’ diverse network of cab drivers – culminating in the creation of delicious dishes inspired by Australian drivers […]

Made In Katana Appoints Dylan Adams As Head Of Production
  • Advertising
  • Marketing
  • Media

Made In Katana Appoints Dylan Adams As Head Of Production

Australian-owned creative agency Made In Katana (MIK) has announced the appointment of Dylan Adams as head of production to support its growth in Asia. Adams is an ARIA award-nominated record producer, mix engineer, audio engineer and audio specialist. He joins MIK after a stint as head of music at post-production house Sound Reservoir. In his […]

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships
  • Media

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships

Mamamia has announced the appointment of Howard Wilbury to lead its premium partner division M+. Wilbury’s background spans both media owners and creative agencies, with stints at Channel [V], Westfield, DDB and M&C Saatchi. His most recent role was leading a full-service creative and production agency within the M&C Saatchi Group. Tony Prentice, chief revenue […]

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School
  • Marketing

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School

The University of Sydney Business School has announced the appointment of Andrew Baxter as an adjunct Professor of Marketing. Baxter is currently a senior adviser for KPMG’s entrepreneurial Customer, Brand and Marketing Advisory (CBMA), and previously headed agencies Ogilvy and Publicis here in Australia. In his new role, Baxter will work to establish a dialogue […]