Aussie will continue to reassure home buyers “It’s smart to ask” with three new TVCs targeting home buyers, refinancers and investors.
Collaborating with 303Lowe, the campaign uses time-lapse photography in commercials and a digital campaign to target customers who are unsure of the role of a mortgage broker.
Featuring commuters rushing past monoliths that ask if they’ve considered all the options, the ads aim to show how consumers fail to ask the important questions while rushing through their day-to-day lives. New home buyers are asked: Would your bank tell you if a competitor had a better home loan? Refinancers are asked: Is your home loan the best deal for you or your bank? And investors are asked: Will going straight to your bank really get you the best investment loan?
Aussie’s executive chairman John Symond also makes an appearance, asking audiences to think about whether they’re getting the right deal.
“The campaign is designed to get consumers to re-think the obvious choice of going back to their bank for a home loan for any purpose, offering Aussie as a place where their questions are answered”, said Aussie’s general manager of Marketing, Stuart Tucker.
“It’s smart to ask” has been renewed for another 12 months after a successful start in February 2012 that saw a boost in the advertising recall.