The annual awards celebrating the year’s best in advertising design, interactive, branded entertainment and intellectual property and products saw Leo Burnett nabbing six pencils in total.
The advertising agency won three gold pencils, one for interactive campaign Small World Machines for Coca-Cola, one for Run That Town for the ABS and one in the branded entertainment category for the Road to Recovery for client Diageo.
Leo Burnett also managed to pick up two silver pencils, both for for the Small World Machines campaign in the interactive and branded entertainment categories, as well as a bronze for the same work in the advertising category.
“Winning a One Show Pencil is the height of creative achievement,” Mary Warlick, CEO of The One Club, said.
“Leo Burnett Sydney’s Gold and Silver Pencil wins signify creative excellence and a commitment to the highest standards in the advertising, design, interactive and branded entertainment industries. It is work like Small World Machines, Run That Town and Road To Recovery that make The One Show the most important awards show and the greatest distinction for creatives around the world.”
It wasn’t just Leo Burnett who were recognised at the awards.
DDB Sydney pulled in a gold pencil in the advertising – radio/consumer campaign category for the Driver Fatigue Technology ad for Volkswagen.
The same campaign had also taken out the Gold Siren for best radio ad campaign of the year just last week.
GPY&R in Melbourne grabbed a silver pencil in the public service/political-print/collateral-single category for its Poster Exam work for Defence Force Recruiting.
Droga5 in Sydney was also awarded a silver pencil in the advertising-direct marketing/dimensional mailing category for its ‘Stories for every journey’ work for Qantas Loyalty.
Leo Burnett also came 13th overall in the award rankings as well as being crowned the most awarded Australian agency at the awards.
DDB Sydney and Droga5 were among the several who tied for 52nd in the overall rankings.