The Athlete’s Foot has created a Running Season microsite that encourages runners to share pictures and videos of their sprinting adventures on Instagram and Twitter with the #IDIDIT hashtag.
The consumer generated content is streamed to ‘The Running Seasons’ microsite homepage where a weekly winner is selected by the brand.
The site features an interactive map with details of running events around Australia and a series of ‘Fit Tips’.
The campaign was created by Frank Digital which has been working with The Athlete's Foot for six months on various digital campaigns.
Matt Barbelli, Frank Digital’s founder and creative director, said: "The Running Season campaign has been an exciting opportunity for us to collaboratively work with The Athlete's Foot to conceptualize and execute a campaign that promotes Australia's running season and encourages consumers to create and share their own content.”