At least the wine was free

At least the wine was free

Rambunctious children, dress tucked in undies, spilled wine and a date who doesn’t pick up the bill. These are just some of the dining disasters on display in Citibank’s new ad.

B&T Magazine
Posted by B&T Magazine

The ad, directed and produced by Nathan Earl of The Chaser’s War on Everything and Hungry Beast, promotes the Citibank Dining Program.

The program offers a free bottle of wine to Citibank cardholders who dine at any of the program’s partner restaurants as seen in the ‘At least the wine was free’ campaign.

Earl said: “The team at Citibank wanted to create a piece of content that would work as sheer entertainment, and understood this would need to be light on branding as this was not a traditional TVC. We made the decision to keep the brand mention right until the end.”

“This video is a fun take on dining and reflects on what we all do in restaurants – people watch.”