Unexpected value can come from owning a Volkswagen, or at least that’s what Volkswagen’s new campaign is all about.
Created by DDB Sydney the new online aftersales campaign attempts to debunk the myth that owning a Volkswagen is overly expensive.
“It seems people believe Volkswagens are expensive to run,” the video states.
Apparently some people will believe that if you have blonde hair, the cost of servicing your Volkswagen will increase, similarly if you are left-handed.
Imagine the cost if you were a blonde left-hander.
“The idea for this campaign was in the problem,” Dylan Harrison, executive creative director at DDB Group Sydney, said.
“Without knowing the facts, people believe Volkswagens are expensive to run and maintain. We wondered what else are people prepared to believe and want to deliver it with the trademark Volkswagen understated humour.”
David Brown, parts sales and marketing manager at Volkswagen Group Australia added: “From an Aftersales perspective, our research showed that many people in the market for a new car were not aware of the value and benefits associated with the purchase of a new Volkswagen. We just needed to let them know about the value.
“We are confident this campaign will help change people’s perceptions around the high costs associated with owning a Volkswagen. DDB helped us translate this objective into an impactful online campaign.”
The campaign will be supported through banner placements and support material at dealerships.
Check out the campaign below.