Are Volkswagen’s expensive?

Are Volkswagen’s expensive?
SHARE
THIS



Unexpected value can come from owning a Volkswagen, or at least that’s what Volkswagen’s new campaign is all about.

Created by DDB Sydney the new online aftersales campaign attempts to debunk the myth that owning a Volkswagen is overly expensive.

“It seems people believe Volkswagens are expensive to run,” the video states.

Apparently some people will believe that if you have blonde hair, the cost of servicing your Volkswagen will increase, similarly if you are left-handed.

Imagine the cost if you were a blonde left-hander.

“The idea for this campaign was in the problem,” Dylan Harrison, executive creative director at  DDB Group Sydney, said.

“Without knowing the facts, people believe Volkswagens are expensive to run and maintain. We wondered what else are people prepared to believe and want to deliver it with the trademark Volkswagen understated humour.”

David Brown, parts sales and marketing manager at Volkswagen Group Australia added: “From an Aftersales perspective, our research showed that many people in the market for a new car were not aware of the value and benefits associated with the purchase of a new Volkswagen. We just needed to let them know about the value.

“We are confident this campaign will help change people’s perceptions around the high costs associated with owning a Volkswagen. DDB helped us translate this objective into an impactful online campaign.”

The campaign will be supported through banner placements and support material at dealerships.

Check out the campaign below.

http://www.youtube.com/watch?v=hk6G4stRCyE

Please login with linkedin to comment

Latest News

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine
Mango Melbourne Announces Three New PR & Event Hires
  • Marketing

Mango Melbourne Announces Three New PR & Event Hires

Mango Melbourne, part of the DDB Group, has welcomed three new team members following recent business growth. Carol Laws (right in photo), Janette Henstridge (left) and Maddie Poulson (middle) bring with them experience across PR and events, in sectors including consumer, retail, telecommunications and fashion. An account director with previous roles at Kate & Co […]

Why Curiosity Matters In Leadership
  • Opinion

Why Curiosity Matters In Leadership

Corrine Armour (pictured below) is a leadership expert who helps leaders and organisations develop fearless leadership and deliver transformational results. Armour is also the author of Leaders Who Ask: Building Fearless Cultures by telling less and asking more. In this guest post, she asks are you a genuinely curious leader or just a judgemental one? Curiosity creates […]

Opinion

by B&T Magazine

B&T Magazine
Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

Tealium Partners With The Lumery

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications. Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands. As such, Vocus has begun the process of […]

McCann Names New MD For Melbourne
  • Advertising

McCann Names New MD For Melbourne

McCann's new Melbourne MD is promising sweeping changes. Well, at the very least delicate carpet shampoo changes.