Are Rhonda and Ketut kaput?

Are Rhonda and Ketut kaput?
SHARE
THIS



Has the love-affair between AAMI’s poster girl Rhonda and her Balinese squeeze Ketut gone Kaput?

The latest instalment in the holiday romance by Ogilvy Melbourne shows Rhonda being swept off her feet at her high school reunion by the school jock, Trent Toogood.

Ketut shows up late with a bouquet of flowers but Rhonda and Toogood are no where to be seen.

Social media will play a major role in the campaign which also includes online, outdoor and radio ads as well as experiential activation and promotions.

Badjar Ogilvy’s general manager Michael McEwan said: “Through the incredible reaction the campaign has had on social media, we knew fans were keen to see where the relationship would head, so we’ve brought the two back together along with a new romantic interest. The central theme still remains that good drivers deserve attention, but leaves viewers questioning who Rhonda will choose. Who knows where it might end?”

http://www.youtube.com/watch?v=VnJYxgTvNPI

Credits: client AAMI, executive manager marketing Richard Riboni, creative agency Ogilvy Melbourne, chief creative officer Steve Back, creative group head Nicholas Desira, copywriter Lenna Boland, art director Jesse McCormack, group account director Matt Rose, senior account manager Toby Gill, strategy director Eugene Catanzariti, director Tony Rogers, producer Jason Byrne, production company Guilty, post production The Butchery. 

Please login with linkedin to comment

Are Rhonda and Ketut kaput?

Are Rhonda and Ketut kaput?
SHARE
THIS



Has the love-affair between AAMI’s poster girl Rhonda and her Balinese squeeze Ketut gone Kaput?

The latest instalment in the holiday romance by Ogilvy Melbourne shows Rhonda being swept off her feet at her high school reunion by the school jock, Trent Toogood.

Ketut shows up late with a bouquet of flowers but Rhonda and Toogood are now where to be seen.

Social media will play a major role in the campaign which also includes online, outdoor and radio ads as well as experiential activation and promotions.

Badjar Ogilvy’s general manager Michael McEwan said: “Through the incredible reaction the campaign has had on social media, we knew fans were keen to see where

the relationship would head, so we’ve brought the two back together along with a new romantic interest. The central theme still remains that good drivers deserve attention, but leaves viewers questioning who Rhonda will choose. Who knows where it might end?”

http://www.youtube.com/watch?v=VnJYxgTvNPI

Credits: client AAMI, executive manager marketing Richard Riboni, creative agency Ogilvy Melbourne, chief creative officer Steve Back, creative group head Nicholas Desira, copywriter Lenna Boland, art director Jesse McCormack, group account director Matt Rose, senior account manager Toby Gill, strategy director Eugene Catanzariti, director Tony Rogers, producer Jason Byrne, production company Guilty, post production The Butchery. 

Please login with linkedin to comment

Latest News

Dan Gregory’s Five Tips For Effective Collaboration
  • Opinion

Dan Gregory’s Five Tips For Effective Collaboration

In this guest post, CEO of The Impossible Institute, Dan Gregory (main photo), says if you’re lost for inspiration then two heads – even 100 heads – are always better than one… The implementation of effective collaboration leading the generation of results has been well documented, but there is one example that comes to mind – this […]

Opinion

by B&T Magazine

B&T Magazine
Poll Reveals What Journalists Fear the Most
  • Media

Poll Reveals What Journalists Fear the Most

A global poll of journalists from 52 countries has identified declining ad revenues as the profession’s number one concern. Staff cuts came second and the dreaded “fake news” came in at third. The poll was conducted by German press organisation Impressum and asked respondents the three questions below: In one word, what defines journalism in your […]

by B&T Magazine

B&T Magazine
Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing
  • Advertising
  • Marketing

Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing

A new Aussie study – based on the views of some of adland’s brightest – has concluded that data and technology is bringing agency creatives and marketers far closer together. The study, titled Joining The Dots: The Future Of Creativity, was conducted by PwC and Google and included the opinions of 15 industry thought leaders […]

by B&T Magazine

B&T Magazine
Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More
  • Marketing

Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More

Consumers are willing to pay more for products that not only have the features they want but also are delivered by businesses with a good reputation, a new Australian study has found. The study (which you can read in full here) was done by researchers at the University of Technology Sydney (UTS), puts a price on reputation […]

by B&T Magazine

B&T Magazine
P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network
  • Media

P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network

The acquisition of Nonstop Media by ASX-listed P2P Transport Limited will create Australia’s largest taxi advertising network. Adflow, P2P Transport’s advertising division, will take control of all acquired media assets to complement its growing fleet of digital rooftop signage, vehicle wraps and in-vehicle entertainment products across Australia. The acquisition grows Adflow’s footprint substantially by adding […]

UNSW Partners With Adobe To Transform Its Digital Ecosystem
  • Marketing
  • Technology

UNSW Partners With Adobe To Transform Its Digital Ecosystem

Computer software giant Adobe has announced a partnership with UNSW Sydney that will see Adobe Experience Cloud implemented across the university’s global digital ecosystem. The partnership with Adobe is part of a five-year overhaul of UNSW’s digital ecosystem designed to boost its reputation as a top 50 global university through improved integrated marketing capabilities and […]