Archibald/Williams ties up White Ribbon campaign

Archibald/Williams ties up White Ribbon campaign

Sydney agency Archibald/Williams is behind a new fundraising drive for White Ribbon Australia.

B&T Magazine
Posted by B&T Magazine

The campaign, White Ribbon Night, urges Aussies to have a night in on Friday, July 26, and raise money to help the charity put a stop to violence against women.

The campaign, which has the tagline ‘Have a night in, to get the word out’, is supported by an animated TVC, an online film, digital communications and press.

Libby Davies, CEO at White Ribbon Australia, said: “White Ribbon Night was developed to complement White Ribbon Day in November, as a way to raise funds for our primary prevention initiatives. We are hopeful that White Ribbon Night will be a success for years to come so we can continue to put a stop to men’s violence against women.”

Visit the White Ribbon Australia website to get involved.

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by Cherie Hartley

Cherie Hartley