Archibald/Williams ties up White Ribbon campaign

Archibald/Williams ties up White Ribbon campaign

Sydney agency Archibald/Williams is behind a new fundraising drive for White Ribbon Australia.

B&T Magazine
Posted by B&T Magazine

The campaign, White Ribbon Night, urges Aussies to have a night in on Friday, July 26, and raise money to help the charity put a stop to violence against women.

The campaign, which has the tagline ‘Have a night in, to get the word out’, is supported by an animated TVC, an online film, digital communications and press.

Libby Davies, CEO at White Ribbon Australia, said: “White Ribbon Night was developed to complement White Ribbon Day in November, as a way to raise funds for our primary prevention initiatives. We are hopeful that White Ribbon Night will be a success for years to come so we can continue to put a stop to men’s violence against women.”

Visit the White Ribbon Australia website to get involved. 

http://www.youtube.com/watch?v=n8bNFzAmyA0

Latest News

Campaign: Nicole Trunfio for QVB
Advertising

Campaign: Nicole Trunfio for QVB

Nicole Trunfio is the face of QVB's Spring Summer 2014 CampaignShot by Nicole Bentley with stylist Mark Vassallo, the QVB’s new season campaign is equine style in high contrast.

Freeview Launches FreeviewPlus
Media

Freeview Launches FreeviewPlus

FreviewPlus is being heralded as one of the most important advances in free-to-air television since the introduction of digital TV.