Promotional marketing agency Apollo has merged with experiential agencies Synergy in New Zealand and Impact in Australia to create ApolloNation.
The mergers bring the staff team to a total of 60 people across Sydney, Melbourne and Auckland.
The new entity combines complimentary disciplines of shopper, promotional and experiential marketing, and incorporates a strong strategic and insights team, along with creative and digital expertise.
David Fish (pictured), MD of parent company Aegis Media’s activations division, said: “We are constantly looking at ways to improve the services and skills we can offer our clients in what is a very dynamic and rapidly evolving space.
“Today cements 12 months of planning and development behind the scenes to develop the next generation of activations agency, providing a rich and complementary service offering focused on delivering campaigns that drive our clients’ businesses forward.
“We have not just looked to broaden our offering, we have made considered and progressive investments to bring in the best people in our industry and develop the best possible skills set and tools to underpin our extensive experience in this space.”
Synergy, New Zealand’s largest activations staffing agency, will continue to operate and now focus on its core offer of brand ambassadors, in-store sampling and boutique merchandising.
ApolloNation has recently developed an Integrated Activations Planning tool (IAP), allowing for end to end planning and creative development across shopper, promotional and experiential marketing.
“IAP brings a comprehensive level of strategic planning to the ApolloNation’s services, covering more than 50 consumer touch points on the path to purchase and allowing us to delve into shopper behaviour and consumer insights from both our own and our clients’ shopper research,” said Fish.
Key clients of ApolloNation include Carlton United Breweries, Nestle, Big W, The AFL, Simplot, Douwe Egberts, Heinz, Smiths, Coca-Cola, Mitre 10 and Fonterra. ApolloNation is led by Apollo’s previous management team of Sydney GM Richard Woods, Melbourne GM John McKay and Auckland GM Troy Fuller.