Online retailer oo.com.au has launched a new video marketing campaign starring comedian and outgoing MixFm radio presenter Ant Simpson.
A series of web videos showcase the faces behind the company and their individual ‘passions’ for online retail to emphasise the idea that online shopping can still include good customer service, rather than discounts and daily deals.
Each of the five videos is hosted by Simpson and profiles an OO.com.au staff member in their daily role. The videos shed light on the various elements that make up OO.com.au’s operations, such as product photography, listing, packaging and delivery.
James Mooring, marketing director, OO.com.au said: “Online retailing has become so popular in Australia that companies need to do more than just compete on price.
"We have always been about providing the best possible shopping experience, and this campaign simply continues this with the goal of building even stronger relationships with our customers.”
The videos currently feature in OO.com.au’s customer communications and on OO.com.au’s online properties.