Anh Doh fronts IGA Xmas ads

Anh Doh fronts IGA Xmas ads

Comedian and author Anh Doh is taking on Jamie Oliver and Heston Blumenthal as he fronts IGA’s 2013 Christmas advertising blitz.

Anh Doh can be seen riding a red scooter, complete with sidecar, around Australia to encourage shoppers to “save time, shop local”.

IGA has pitted the comedian up against international culinary heavyweights Oliver and Blumenthal who are fronting festive pushes for Woolworths and Coles respectively.

Michele Teague, general manager of marketing, metcash food and grocery, said: “Anh is one of the most loved people in Australia – he has an authentic humour and charm that people really respond to.  As such he truly represents the values of the independent Australian retailers that make up the IGA network.”

“We know that consumers are increasingly becoming disenchanted with chain stores and the move to shopping local is gaining momentum.  Our customers understand that our stores proudly cater to their local communities, stocking their favourite brands and funding the local community through the Community Chest programme, which has raised over $68 million in the last 10 years.”

IGA is again supporting the Vinnies Christmas Appeal with customers now able to donate via the IGA Christmas online hub which includes localised content and Christmas recipes.

CREDITS: Client: IGA Metcash Food & Grocery, (IGA) General Manager, Marketing: Michele Teague Consumer Marketing Manager: Jo Lloyd National Brand Marketing Manager: Helen Kealy National Digital Marketing Manager: Ram Bhat Agency: Creative Oasis Creative Director/Writer: Paul Knights Senior Art Director: Paul Tilley Group Account Direct: Saxon Wyatt Producer: Chris Ford Production Company: Sound Design Filmgraphics Entertainment Director: Adam Blaiklock Producer: Rona Lewis Media Agency: Starcom Mediavest Digital Agency: Razorfish

Please login with linkedin to comment

Latest News

Tracey Spicer (Journalist & Presenter) at Radio Alive 2018 at Radio Alive 2018
  • Media

Tracey Spicer: Commercial Radio Home To “Some Of The Most Toxic Workplaces”

Media veteran Tracey Spicer has delivered a grim assessment of Australia’s commercial radio industry in how it deals with sexual harassment in the workplace. Speaking as part of a panel at the Radio Alive 2018 conference in Melbourne on Friday, Spicer said she has witnessed “tremendous change happen at the very top end of town” […]

by B&T Magazine

B&T Magazine
Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]