Alphabet to air Sydney's dirty laundry for art fest

Alphabet to air Sydney's dirty laundry for art fest
SHARE
THIS



Sydney residents’ dirty laundry is being aired in public in a new campaign created by Alphabet for the Art and About 2013 festival in the city, after winning a competitive tender for the job.

The city will be adorned with white laundry with confessions from some Sydneysiders printed on them for the festival, which turns Sydney’s streets, laneways and buildings into canvases for works of art.

Alphabet is creating an installation in Sydney’s City Lights after winning the tender which was based on the theme ‘Private Lives….Public Places’.

Designer Ashleigh Steel said: “In private we can be anything we like, but what happens when we hang ourselves out to dry for the world to see?” Co-creative director Paul Clark added: “The blurred line between public and private is of particular relevance in our age of social media.

“People seem eager to tell-all in an online sphere, where they can construct a version of their true selves, editing out the imperfect parts. We wanted to strip it all back and find out what lies beneath our manicured exteriors.”

The confessions being hung out to dry include “I like to step on particularly crunchy leaves” and “I cheated on a maths test in grade 3”, each stamped on in individual typefaces.

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine