Allianz unveils summer sequel featuring Sawyer the dog

Allianz unveils summer sequel featuring Sawyer the dog
SHARE
THIS



Allianz has released a sequel to its summer campaign TVC, featuring a dog locking his owner out of his car.

Created by MercerBell, the next instalment builds on the reasons why you would choose Allianz for car insurance, including that customers are given roadside assistance after they have held insurance for a year.

Julie Dormand, managing director at MercerBell said: “Humour and everyday situations are helping to extend the ‘Ahhh-moments’ campaign from last year that broke records for brand awareness and sales.”

TV is supported with radio and digital.

http://www.youtube.com/watch?v=AsR5o2GbDb4

Credits: client Allianz, marketing team Dominic Brandon and Russell Walsh, agency MercerBell, ECD David Bell, art director Mike Nikotin, copywriter Liz Kain, director Chris Dudman, post production Heckler

Please login with linkedin to comment

Latest News

MCN Announces Key Exec Appointments & Unveils New Brand
  • Marketing
  • Media

MCN Announces Key Exec Appointments & Unveils New Brand

Multi Channel Network (MCN) has announced four key executive appointments to lead its new, transformed organisational structure. Nick Young, MCN’s national sales director, has been promoted to chief sales officer, responsible for sales and revenue growth for all MCN divisions (TV, digital, mobile, sport and digital out of home). MCN’s chief commercial and corporate development officer, […]

Luminoso Launches Revolutionary Business Model
  • Media

Luminoso Launches Revolutionary Business Model

Marketing, technology and creative recruitment firm Luminoso is disrupting the recruitment industry with the launch of a new business model that puts its customers’ interests above short-term revenue. Under the new business model, Luminoso will no longer bill its clients on the first day a successful candidate starts work. Instead, it will share the risk […]