MercerBell is behind the new Allianz Insurance roadside assistance spot, which is the newest execution in the ‘One word’ TV campaign.
The campaign features the “Ahh-llianz” meme launched last year and a driver who has fallen victim to a flat battery.
Julie Dormand, MD at MercerBell said: “We began over a year ago with the introduction of the Ahh-llianz meme to embed the brand into the vernacular. Since then we have been able to show many of life’s moments when you are glad to have insurance.”
TV is supported with radio and digital.
Credits: client Allianz, group manager marketing and brand Dominic Brandon, ECD David Bell, art director Mike Nikotin, copywriter Liz Kain, director Chris Dudman, producer Helen Hendry, post production Heckler