Brisbane agency Engine has rolled out the second phase of RSPCA Queensland’s brand repositioning.
The new positioning for the charity, which kicked off in March with a TVC narrated by actor Geoffrey Rush, plays on the line ‘we’re all creatures great and small’.
This next phase of the pro bono work is being rolled out in Queensland across print, digital and outdoor mediums.
Tim Weger, managing director of Engine, said: “To further support our claim that ‘we’re all creatures great and small’, we have tapped into scientific fact about just how similar humans are to animals.
“We expect that these messages will create a heap of discussion in the community and will help to garner further support for the RSPCA.”
The new executions:
The brand repositioning TVC, featuring Geoffrey Rush: