Alf Stewart risks his neck in first local Snickers spot

Alf Stewart risks his neck in first local Snickers spot
SHARE
THIS



The first local spot in the global Snickers “You’re not you when you’re hungry” campaign may be a contender for best use of Alf from Home and Away in an advert at awards shows this year.

Created by Clemenger BBDO Melbourne for the confectionary giant, it plays on the character of Alf (real name Ray Meagher) and his cantankerous nature,  on a rally-cross bike.

It follows the global work which started three years ago with the Betty White ad, which premiered at the Super Bowl.

Mars Segment Leader – Bars, Brad Cole, said of Meagher: ““He doesn’t normally do commercials – he’s very protective of his personal brand. But he’d seen the Betty White ads and just loved them.

“We feel so lucky to have such an iconic Australian actor working for Snickers.”

ECD Ant Keogh added while every global market has its own version “I’m pretty sure no one else’s has a “flamin’ heck” in it”.

The spot was shot at Appin Motor Cross track in NSW, directed by Brendan Gibbons, who was also responsible for the Mars ‘Runaway Train’ campaign released at the end of last year, with stunt man Rhys James taking on the actual jump.

http://www.youtube.com/watch?v=M9QKnCFGzGk

 

Credits: Mars: Marketing Director Nicole McMillan; Segment Leader Brad Cole; Agency ECD Ant Keogh; Senior Creatives Seymour Pope, Tim Bishop, Paul Reardon, Simon Bagnasco; Senior TV Producer Sevda Cemo; Group Account Director Jennifer Chin; Account Director Tim Clark. 

Please login with linkedin to comment

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]