BMF Sydney has made gloating the feature of its newly launched Aldi campaign, ‘Prices you’ll love to talk about’ building on its work for Aldi Mobile, The Perfect Aussie Christmas and Aldi Lunchbox.
Harnessing the bragging rights we feel we’ve earned when saving a few dollars, the two 30-second TVCs feature a man overriding his mate’s despair with his own joy of cheap washing powder, while a women brags to a new mother about the the milestone to finding $2 fruit loaf.
Outdoor, press, catalogue, online and point-of-sale advertising will all support the TVCs.
An Aldi spokesperson said: “Every retailer has their price-led campaign. We wanted to do ours the Aldi way and celebrate our core brand benefit, delivered in a way our consumers wouldn’t see coming and can’t miss.”
Carlos Alija and Laura Sampedro, ECDs at BMF said: “Aldi customers cannot help talking about its amazing value. Sneaking in your conversations anything that we are passionate about is something that we all do from time to time.”
Aldi also recently launched an app with the Healthy Kids Foundation, with the Lunchbox Initiative campaign created by BMF.