AirAsia launched its new campaign at Sydney Mardi Gras yesterday to promote its arrival into the Australian budget airfare market.
The campaign, ‘AirAsia Full Moon Party’ was developed by Brisbane-based creative agency, Publisis Mojo in conjunction with Habitat Media.
Choosing the Mardi Gras festival for its campaign launch was designed to show how AirAsia is for everybody.
According to the release: “Sydney Mardi Gras is the place to dress up, get loud and express yourself and Air Asia plans to give Sydneysiders the chance to express their individuality Asian style.”
The campaign was launched yesterday at Mardi Gras Fair Day and will continue throughout the festival.