Naked Communications Melbourne beat its competitors to the finish line in a pitch for Adidas.
Naked Melbourne is now the new strategic and creative agency partner of the sport brand, which features Snoop Dog in its global Christmas campaign.
The agency is charged with developing strategies to support local brand objectives as well as locally activating global content.
Neysa Lubransky, head of brand marketing for Adidas, said: “We were impressed with Naked’s creative thinking, strategic capabilities and understanding of the adidas brand. We’re looking forward to partnering with them in the new year.”
Adidas relationship with its media agency Carat was not affected by the review with the brand to continue to work with other agencies on its roster.
Matt Houltham, managing director of Naked Communications Melbourne, added: “We are stoked to be on board with adidas and look forward to developing innovative communication strategies with them.”