Cross channel digital advertising company, Adconion, have launched Australia and New Zealand’s first cross channel advertising network.
Partnering up with Auckland-based Diverse Media will offer advertisers access to all Acconion’s display, video, mobile, social, and e-mail products to allow for greater audience targeting.
“The opportunity for New Zealand advertisers and agencies to connect to their audience through all channels, on all devices, on one technology platform is a significant development in the region’s media landscape,” Matt Hunt, Adconion’s APAC managing director, said.
Diverse Media MD Grant Hyland added that trends like cross channel advertising, big data, and programmatic buying were transforming the global advertising market.
“I am excited to work with Adconion as their global foot print ensures we can create a joined up cross-Tasman network featuring best in class technology for the first time,” he said.