Qantas and OohMedia have joined forces to raise money to help send the Australian Paralympic team to the Sochi 2014 Winter Games.
The two companies are donating $5,000 to the team every time an OohFly ad package is booked in the Qantas terminals before February 14, and displayed before June 30.
They are hoping to raise a total of at least $200,000 for the team.
Brendon Cook, CEO of OohMedia, said: “Qantas and Ooh see this as not only a way for advertisers to fly their own flag, but also to get behind helping our Para-Olympic athletes get to Sochi and fulfil their dreams.
“We have already received tremendous support for the campaign from advertisers with Starcom and Samsung being the first client on board to take a package and donate to the Paralympic team.”
Ooh is offering tailored packages at competitive rates across its digital airport network in Qantas domestic terminals for bookings made over the next two weeks under the campaign banner ‘Pledge their belief’.