APN appoints an activations lead

Former APN Outdoor assets team member Danielle Harris-Walker has been appointed campaign activations manager.

B&T Magazine
Posted by B&T Magazine

Working as part of the operations team, Harris-Walker will focus on building concepts and technologies to offer creative agencies when they are designing outdoor campaigns. She will oversee special builds, such as 3D sculptures or environmental manipulations, from end to end.

Paul Peters, general manager of operations at APN Outdoor, said: “We are dedicated to delivering every campaign to the highest standard. We know that when it comes to campaigns that utilise bespoke builds, the room for error catapults, so it’s a pre-emptive strike to have a dedicated team member overseeing the installation from start to finish to eliminate any room for error.”

Harris-Walker added: “My chief goal going into the role is to make the bespoke build process as easy and straight-forward as possible for our clients, whilst still gaining maximum impact for their advertising campaign.”