ALDI makes winning even easier with three new commercials

ALDI makes winning even easier with three new commercials
SHARE
THIS



ALDI is making it all too easy to be a winner with their latest campaign that shows that winning is as simple as buying any of ALDI’s 150 award winning products.

The BMF created ‘Everyone is a winner’ campaign is carried by glossy Jimmy Masters, a motivational speaker all white teeth and shiny hair with exceptional selling power.

Jimmy Masters returns in the three latest instalations of the 'Everyone's a winner' commercials, this time inspiring his audience with Expressi Hot Chocolate, Grass-fed Beef and Powerforce Pro Cleaner.

Highlights include Masters grasping a raw Grass-fed steak in his bare hands.

For ALDI Creative Director’s the campaign was about shifting the ALDI image, ‘It’s important for people to know ALDI isn’t just low prices, but outstanding quality as well. We can personally testify that after spending time with Jimmy and eating ALDI award winning products while working on the campaign, we feel like winners ourselves,' says Philip Sicklinger.

The quirky campaign launched last Thursday and will run across a range of media channels, with a focus on television

 

.http://www.youtube.com/watch?v=ZrLAeX7d-tY

 

http://www.youtube.com/watch?v=cVO9k8d6zpE

http://www.youtube.com/watch?v=hRteWJ8fDBU

 

CREDITS: Client: Sam Viney Executive Directors: Carlos and Laura Samedro Creative Directors ALDI: Alex Booker and Philip Sicklinger Art Director: Bradley Averill Copy Writer: Jonty Bell group Account Director: Jonny Bucknall Account executive: Siena Shuttler Strategy Planner: Ali Tilling Director: Trevor Clarence Production Company: Jungleboys Producer: Sarah Nichols Post Production: Method Studios Editor: Drew Thompson/Mark Bennett Sound: Rumble Studios Agency TV Producer: Mel Herbert Agency Art Buyer: Rachel Lounds Photographer: Mat Baker Stils Production Company: Louis & Co Media Planning and Buying: Maxus

Please login with linkedin to comment

Latest News

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine
Mango Melbourne Announces Three New PR & Event Hires
  • Marketing

Mango Melbourne Announces Three New PR & Event Hires

Mango Melbourne, part of the DDB Group, has welcomed three new team members following recent business growth. Carol Laws (right in photo), Janette Henstridge (left) and Maddie Poulson (middle) bring with them experience across PR and events, in sectors including consumer, retail, telecommunications and fashion. An account director with previous roles at Kate & Co […]

Why Curiosity Matters In Leadership
  • Opinion

Why Curiosity Matters In Leadership

Corrine Armour (pictured below) is a leadership expert who helps leaders and organisations develop fearless leadership and deliver transformational results. Armour is also the author of Leaders Who Ask: Building Fearless Cultures by telling less and asking more. In this guest post, she asks are you a genuinely curious leader or just a judgemental one? Curiosity creates […]

Opinion

by B&T Magazine

B&T Magazine
Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

Tealium Partners With The Lumery

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications. Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands. As such, Vocus has begun the process of […]

McCann Names New MD For Melbourne
  • Advertising

McCann Names New MD For Melbourne

McCann's new Melbourne MD is promising sweeping changes. Well, at the very least delicate carpet shampoo changes.