ALDI is making it all too easy to be a winner with their latest campaign that shows that winning is as simple as buying any of ALDI’s 150 award winning products.
The BMF created ‘Everyone is a winner’ campaign is carried by glossy Jimmy Masters, a motivational speaker all white teeth and shiny hair with exceptional selling power.
Jimmy Masters returns in the three latest instalations of the 'Everyone's a winner' commercials, this time inspiring his audience with Expressi Hot Chocolate, Grass-fed Beef and Powerforce Pro Cleaner.
Highlights include Masters grasping a raw Grass-fed steak in his bare hands.
For ALDI Creative Director’s the campaign was about shifting the ALDI image, ‘It’s important for people to know ALDI isn’t just low prices, but outstanding quality as well. We can personally testify that after spending time with Jimmy and eating ALDI award winning products while working on the campaign, we feel like winners ourselves,' says Philip Sicklinger.
The quirky campaign launched last Thursday and will run across a range of media channels, with a focus on television
CREDITS: Client: Sam Viney Executive Directors: Carlos and Laura Samedro Creative Directors ALDI: Alex Booker and Philip Sicklinger Art Director: Bradley Averill Copy Writer: Jonty Bell group Account Director: Jonny Bucknall Account executive: Siena Shuttler Strategy Planner: Ali Tilling Director: Trevor Clarence Production Company: Jungleboys Producer: Sarah Nichols Post Production: Method Studios Editor: Drew Thompson/Mark Bennett Sound: Rumble Studios Agency TV Producer: Mel Herbert Agency Art Buyer: Rachel Lounds Photographer: Mat Baker Stils Production Company: Louis & Co Media Planning and Buying: Maxus