Finch has unveiled an impressive new ad to launch the new Holden VF Commodore. The new campaign repositions the brand, and showcases how opens minds through “technology, luxury, quality, goose bumps”.
Seeking to change perceptions, the ad asks audiences to “Think about this” as it shows off new voice-recognition technology, iPhone compatibility, and automatic steering. “And shift to America, and your new Commodore becomes [America’s] new top-of-the-line Chevrolet Sedan.”
“The car that’s always turned heads now changes minds,” the ad concludes.