AAMI: Rhonda still 'hot like a sunrise' for Ketut

AAMI: Rhonda still 'hot like a sunrise' for Ketut
SHARE
THIS



Rhonda, Ketut and Trent Toogood’s love triangle has come to an end as AAMI reveals Rhonda’s true love in the brand’s latest TVC.

The previous instalment in the popular holiday romance between AAMI’s safe-driver Rhonda and her Balinese beau, Ketut, implied the fling had skidded to a halt.

But the love affair between the two continues in the brand’s latest spot which is due to launch this Sunday, January 12.

The Ogilvy Melbourne created spot shows Rhonda sprinting into the school hall where she finds Ketut holding her “brake-foot bling” ankle bracelet.

Ketut says he is lost without his “Kuta goddess” and snaps the bracelet on her ankle.

In the previous campaign Rhonda was shown falling into the arms of Trent Toogood before he whipped her off her feet for a dance. Ketut later ran into the empty hall and was left dateless with his bouquet of flowers.

Following the ad a whosrightforrhonda.com.au site was launched by AAMI. The site asked fans to vote for who they thought was best for Rhonda. Ketut received 88,105 likes and Mr Trent Toogood was left in not-so-good second place with 66,079 votes.

No other details regarding the new campaign have been shared but more are expected to be revealed next week.

'Drive Happily Ever After: Rhonda Decides':

http://www.youtube.com/watch?v=pqbtR7gyYeI

Rhonda appeared to have fallen for Trent Toogood in this ad below:

http://www.youtube.com/watch?v=VnJYxgTvNPI

See where Ketut and Rhonda’s love affair started:

http://www.youtube.com/watch?v=HW_kKUWlslo

http://www.youtube.com/watch?v=N-8SRDfEFGA

CREDITS: CLIENT: AAMI Executive Manager Marketing: Richard Riboni AGENCY:  BADJAR Ogilvy Chief Creative Officer: Steve Back Executive Creative Director: Brendon Guthrie Senior Copywriter: Lenna Boland Art Director: Jesse McCormack  Agency Producers: Lauren Free, Jennie McCartney Group Account Director: Matt Rose  Senior Account Manager: Toby Gill

Please login with linkedin to comment

Latest News

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]

Opinion

by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Advertising
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team With Three New Appointments
  • Media

Isentia Builds Out Executive Team With Three New Appointments

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]

Assembly Label Appoints The Wired Agency
  • Media

Assembly Label Appoints The Wired Agency

One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner. As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented […]