Midnight munchies? Kellogg’s and VML have noticed late-night munching behaviours and have launched the new Kellogg’s campaign encouraging the snacking of Crunchy Nut Flakes late at night.
Coming alive between 8.30pm and 5am, the sensual campaign crosses over a variety of channels such as Facebook and mobiles, with different campaign stories served based on gender and time of day.
The campaign celebrates Crunchy Nut’s tongue-in-cheek brand persona in a whole new way, expanding the role of the product to those who aren’t always awake at breakfast time.
The campaign has run since March 31, 2014.
Check out the tantalising teasers below and txt or call the numbers for your messag.
Text Number: 04-677-SPOON (04-677-77666) – standard text messaging rates apply
Phone Number: 1800 SPOONING (1800 7766 6464) calls within AU are free
Credits: Client: Kellogg's Marketing Director: John Broome Brand Manager: Vanessa Bennett Digital Marketing Manager: Nadeem Amin Senior Brand Manager: Larissa Hreszczuk Agency: VML Executive Creative Director – Aden Hepburn Creative – Chris Scott, Bevan Lewis, Jamie Muscat, Louise McQuat, Sarah Robertson, Tahlia Calvisi, Ben Ient, Welton Zal Planning – Dave Di Veroli, Mark MacSmith Social – Matt Brown Account Service: Mark Tovbis, Betsy Ligibel Producers – Miles Scott, Matthew Roberts, Maree Frakes Dev Team: Jeff Donios, Aaron George