A Lego brick’s 50-year adventure

A Lego brick’s 50-year adventure

Lego is rounding off its 50th Australian anniversary celebrations with a festive animation, The Lost Brick.

B&T Magazine
Posted by B&T Magazine

Produced by Host Sydney, The Lost Brick is an animation that shows a Lego brick from 1962 set off on a 50-year adventure.

After getting lost under a sofa at Christmas in 1962, the red brick is discovered by the family dog – and its journey begins. You can watch the animation here.

The launch of the online animation marks the end of the Lego Festival of Play celebration of this year, which have included a giant Lego forest sprouting up around the country, art mosaics by local creatives, a giant pop-up Play Pit in Melbourne, and the nation’s favourite historical moments recreated with Lego.

Caroline Squire, director of marketing at Lego Australia and New Zealand, said: “The Lost Brick animation shows how the iconic Lego brick has remained relevant for the last 50 years, and continues to evoke playful and imaginative memories and experiences for Lego fans.

“Australia’s fondness for Lego brick play and its endless building possibilities have been clear throughout the Festival of Play, with Aussies of all ages embracing and enjoying the campaign’s activities.”

 

CREDITS:

Production: Host Sydney; Music: Silencio; Creative: Ed James and Declan Byrnes-Enoch; PR: One Green Bean