ZUJI’s Kaleidoscope campaign helps show consumers that while there are a bazillion different options out there for your holidays, Zuji is able to sift through them to help find your perfect package.
Created by The Hallway the new brand campaign for online travel booking agency ZUJI Australia features a 30 second advert, supported by outdoor billboards and a “refreshed online booking experience”.
“What’s the point of having a fantastic range, if you can’t actually find what you’re genuinely looking for?!” Simon Lee, creative partner and ECD at The Hallway said.
“Kaleidoscope dramatises the search and most importantly the “find” in glorious animated technicolour.”
“Everyone wants a different travel experience, but sorting through thousands of options online is daunting and time consuming,” Melissa Scully, marketing manager at ZUJI added.
“So it was crucial for us to get across that while ZUJI searches hundreds of thousands of options for you, our simple and intuitive set of tools lets us be ‘Your Finder’ and as a result takes the hard work and confusion out of booking your next holiday online.”
Check out the advert here (it's pretty cool).
Credits Client: ZUJI Agency: The Hallway Creative Partner/ECD: Simon Lee Senior Art Director: Dave Lidster Senior Copywriter: Josh Aitken Senior Content Producer: Jacqui Gillies Head of Planning: Sophie Price Project Director: Astrid Noble Animation: Resolution Music Composition/Sound: Groove Quantize Marketing Manager: Melissa Scully Marketing and Communications Specialist: Millicent Myers Media agency: Maxus