More Than 90% Of Spotify Users Happy To Receive Ads

More Than 90% Of Spotify Users Happy To Receive Ads

Nine out of ten Australian users of Spotify’s free music service believe it’s fair to receive ads in order for artists to earn revenues, according to a recent YouGov study.

The research reveals that 94% of Spotify users questioned across the country agree that in order to combat piracy and help generate money for artists, listening to ads is fair in return for access to millions of songs for free on their mobile and desktop.

The news is revealed as part of Spotify’s latest ‘Are You A Spotify Genius’ infographic, which highlights to advertisers the deep value of Spotify’s free-tier audience. The infographic also reveals:

  • Users spend over nine times as long per day on Spotify than Facebook, averaging 145 listening minutes per day on the music service
  • A total of 78% of Spotify users are under 34 years old
  • Almost one in three new Spotify users are over 35 years of age
  • Users of Spotify’s free service have higher incomes, on average, than the general population

In addition, the infographic provides tips on how to produce a great Spotify ad campaign, plus further local facts and figures related to the world’s largest music streaming service.

“Spotify offers brands the ability to connect with a uniquely passionate, always-on audience, on an advertising platform offering 100% viewable ad impressions and world-beating quality content,” says Kate Vale, Managing Director, Spotify Australia and New Zealand. “Our audience understands that listening to a campaign message in return for unbeatable free content, so that artists can get paid, is a great exchange.”

Check out the infographic below from

Australia_Quality_Audience_Infographic_FINAL (1)


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