Six Tips To Rev Up New Year Instagram Campaigns

Six Tips To Rev Up New Year Instagram Campaigns
SHARE
THIS



Marin Software APAC’s managing director Jay Revels is a big believer in the power of Instagram, and shared some pearls of wisdom for fresh campaigns in the new year.

Regardless of whether your objective is to drive traffic to your page, sell a product or increase downloads for your mobile app, Instagram provides an ideal way to accomplish your goals.

Consumer brands are most likely to benefit from more eyeballs as the platform explodes in popularity, expected to increase their digital ad spend to $7.04 billion by 2018. Marketers are always on the lookout for inventive ways to capture their audience and also gain new lifetime customers.

Here are six ways Instagram can help boost your campaigns.

  1. Begin with a clear objective and demonstrate a unique point of view

What story do you want to tell? Are you trying to raise awareness? Or are you trying to get recognition? Once this goal is clear, you can then think about establishing an organic presence and follower. Images need to celebrate your brand’s unique perspective and make you stand out.

Your followers should be able to scroll down their news feed, glance at a photo and know it is from your brand. This will keep your potential and current customers coming back.

  1. Reach out to local, national or even global Accounts

A staggering 75 per cent of Instagrammers live outside the US, which gives you the perfect opportunity to reach followers around the world. A good way to do this is to create separate accounts for key markets. You can then tailor your content accordingly by country or language.

A good example is the Fringe Festival. It is found in many different countries and different times so you are able to showcase the knowledge accordingly on each account.

  1. Get creative with the image platform

A recent eMarketer study revealed brands with digital video ads see a significant lift in ad recall. Wow your followers in a creative way through videos and cinemagraphs. This offers your followers a whole new level of experience as they are able to see your product and values brought to life.

Cinemagraphs are a combination of still photos and videos leaving the viewer with a mesmerising effect. You are able to showcase small details within the photo, making the piece very striking to the scrolling eye.

Both videos and cinemagraphs are perfect for maximising advertising spend, keeping engagement high.

  1. Use hashtags for a new perspective

Offer a new perspective on your product for your followers and get new ideas out there while staying true to your brand. Hashtags are easy to incorporate into your photo and by creating a specific hashtag for your brand people are able to follow your product on global scale.

This strategy is specifically relevant for big events and campaigns to spread awareness of your product and boost recall.

  1. Timing and search intent data

It is imperative to get the timing right when distributing content on Instagram and this goes hand in hand with upping the ante for search intent data. Leverage custom audiences by using your cross-channel data and target certain customers who have shown interest in your product across multiple platforms.

Being strategic with post timing adds value to all of your posting efforts, attracting recognition and capitalises on when your brand advocates are most attentive.

  1. Interaction with users is key

Create an experience. This can be anything from a quiz to a competition. This will help with branding campaigns as it draws the user and allows a higher chance for them to engage in your product.

 

Please login with linkedin to comment

Latest News

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]

Patrick Delany (CEO, Fox Sports), Hugh Marks (CEO, Nine Entertainment Co), Miranda Devine (Columnist, News Corp), Michael Miller (Executive Chairman, News Corp Australasia), Grant Blackley (CEO & Managing Director, Southern Cross Austereo) at Radio Alive 2017
  • Media

Media Bosses Weigh In On Ten-CBS Deal

Do you enjoy articles featuring industry big-wigs? Well, it doesn't come much bigger and wiggier than this, we say.

by B&T Magazine

B&T Magazine
Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy
  • Marketing

Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy

Melbourne-based market research consulting agency T Garage has announced the appointment of Ali Dexter as its director of insights and strategy. Dexter joins T Garage from Kantar TNS, where she was the director of its Qualitative division. Prior to that, Dexter held a number of senior roles at Kantar TNS in the US and Vietnam.  “After […]

XXXX on Tuesday, March 21, 2017, in Las Vegas. (Jeff Bottari/AP Images for Adobe)
  • Advertising

Adobe Releases Advertising Cloud App

Not one, but two Adobe announcements. The tech elves have been busy this week, not that we're inferring Adobe is Santa.

Facebook Updates Its VR Offering
  • Technology

Facebook Updates Its VR Offering

Do you loathe Facebook for nicking all the ad cash? Well, why not scream "A pox upon you Zuckerberg" while reading this.

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy
  • Marketing

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy

Luxury hotel InterContinental Perth City Centre is officially set to open this Sunday, and has already taken strides towards developing a comprehensive online search strategy with digital agency Bonfire. The investment reinforces the desire of the hotel to promote its luxury business facilities, which include corporate and bespoke event spaces designed for local, national and […]

Datalabs Announces New Hire And Promotion
  • Marketing

Datalabs Announces New Hire And Promotion

Aussie data visualisation and content marketing analytics agency Datalabs has announced the appointment of Marc de Chellis to run its business development, as well as the promotion of Cass Lilley to accounts and project manager. De Chellis (pictured above, second from the left) joins Datalabs from Launchpad App Development, where he held the role of […]

OLYMPUS DIGITAL CAMERA
  • Advertising

Inskin Grows Sydney Team With New Designer

Digital advertising provider Inskin, continues to expand its Sydney team, hiring Marc Gundesen as a junior digital designer. Gundesen (pictured above) brings a breadth of skills in web design, animation and account management, and will report to Inskin’s lead designer, Jay McCalla. He joins Inskin from Budgy Smuggler, where he worked as a graphic designer, […]

Agent99 PR Signs Finance Industry Thought Leader Vanessa Stoykov For TV Show Launch
  • Marketing

Agent99 PR Signs Finance Industry Thought Leader Vanessa Stoykov For TV Show Launch

Independent communications agency Agent99 Public Relations has welcomed respected founder of No More Practice Education and founder and CEO of Evolution Media Group, Vanessa Stoykov, to its client stable. Agent99 will be supporting the launch of her Learn from the Money Masters – The Investment Series show on Channel Nine. Stoykov has over two decades […]

Susie Porter & Jacki Weaver Lend Support To Young Filmmaker In Crowdfunding Campaign
  • Media

Susie Porter & Jacki Weaver Lend Support To Young Filmmaker In Crowdfunding Campaign

A new crowdfunded short film is shining the light on barriers for women filmmakers, thanks in part to Aussie actresses Susi Porter and Jackie Weaver. Starring Porter, Beverly explores a bizarre love triangle in middle-class suburbia. It is an unflinching coming-of-age comic drama exploring sexual awakening in the era of technology, and the universal yearning […]