3M Wants To ‘End Manky’ In First Campaign From PENSO

3M Wants To ‘End Manky’ In First Campaign From PENSO
SHARE
THIS



Wound protection specialist 3M is urging Australians to end the use of gross old bandages that fall off in the shower or changing room in a new campaign from PENSO.

The 3M brand is using humour to poke fun at everyday situations by referring to how other bandages aren’t as adhesive or durable as the Nexcare Blister care range.

Melbourne-headquartered global growth consultancy PENSO, which was appointed by 3M last year for a range of its products following a pitch, has used common situations to highlight the product benefits of the Nexcare range.

The integrated campaign includes digital, social, point of sale, SEM and sampling, and will roll out across Australia and New Zealand in the coming weeks.

3M's 'End manky' campaign

3M's 'End manky' campaign

3M's 'End manky' campaign

3M's 'End manky' campaign

Constantine Frantzeskos, founder and chief executive at PENSO, said: “In a cluttered category, our first campaign for Nexcare cuts through the noise with a very distinctive and memorable campaign that highlights how its range of quality foot care products are durable and can cope with everyday challenges.

“We’re excited to be working with 3M to drive growth of this challenger brand.”

Diana Cornall, senior brand manager for 3M Consumer Health Care’s Nexcare brand in Australia and New Zealand, said: “The PENSO team came up with a fantastic creative concept for the 3M Nexcare Brand.

“It cuts through and evokes an emotional response that resonates with everybody. We didn’t want boring medical style advertising, we wanted something that people will remember. We wanted to highlight our product strengths.

“We have presented this to our channel accounts and the reaction has been strongly positive, and we are looking forward to seeing the consumer reaction to it and believe it has strong potential for consumer interaction and user-generated content. #endmanky.

“The key objectives of this campaign are to increase sales, brand awareness and trial. By urging consumers to ‘End manky’ PENSO has developed a proposition that demonstrates Nexcare’s benefits in a humorous and relatable way.”

Please login with linkedin to comment

3m End manky penso

Latest News

The Best Time Of The Day To Check Your Emails
  • Opinion

The Best Time Of The Day To Check Your Emails

Bombarded by too many emails? Are the the little buggers taking up more of your time than they effectively should? Well, let Inventium founder and B&T regular Dr Amantha Imber (pictured below) pass on her sage words on tackling your electronic mail avalanche… I have a confession to make. I love checking email. I love how productive I feel smashing through […]

Opinion

by B&T Magazine

B&T Magazine
Culture As A Competitive Advantage
  • Opinion

Culture As A Competitive Advantage

Emma Bannister (pictured below) is founder and CEO of Presentation Studio, APAC’s largest presentation communication agency and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In her latest B&T post, Bannister says a good office culture brings a myriad of advantages you probably have not even […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 
  • Campaigns

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 

M&C Saatchi Group’s film and television production studio THIS. has revealed its first major project, a two-part documentary series in partnership with National Geographic, Cisco Systems, Canon Australia and Land Rover South Africa. The documentary series, hosted by cricket legend Kevin Pietersen and outback wrangler Matt Wright with conservationist and Canon Australia Photographer, Julia Wheeler, […]

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner
  • Media

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner

Following a competitive pitch process, 10 feet tall is standing proud as the newly appointed agency for Ovarian Cancer Australia (OCA). The agency’s response to a complex brief included a strong multifaceted brand platform that spans all media and includes mainstream media working in conjunction with fundraisers and activations for the charity throughout the calendar […]

Edge Adds BASF Seeds To Client Stable
  • Advertising
  • Media

Edge Adds BASF Seeds To Client Stable

Independent agency Edge has announced its Melbourne office has been appointed to deliver integrated services for agricultural brand BASF Seeds, following a competitive pitch. Edge’s remit spans strategy, creative, advertising, digital and media for BASF Seeds, its InVigor products and its MySeed platform. Dan King, managing director of Edge Melbourne, said the agency was delighted […]

Cropped shot of two men working together with laptop and notepad in a minimalistic workplace enviroment with desklamp and plant
  • Media

Applications Open For 2018 Copy School

Applications have opened for the 2018 Copy School in Sydney, sponsored by NewsMediaWorks, with another world-class line-up of guest creative tutors. Copy School is designed to encourage the best quality copywriting across all channels and engages some of Australia’s leading advertising creative directors and copywriters, as well as news media executives, to pass on their […]