303Lowe Brings Captain Risky To The Skies For New Budget Direct Campaign

303Lowe Brings Captain Risky To The Skies For New Budget Direct Campaign

Captain Risky has taken to the skies with a new daredevil stunt for Budget Direct Car & Home Insurance.

Danielle Long
Posted by Danielle Long

The ad, created by 303 Lowe Sydney, follows the launch of Budget Direct’s Captain Risky campaign in January this year.

The ad continues to build on the fact that Budget Direct doesn’t insure Captain Risky to keep prices low, by showcasing that the insurance brand have been awarded the prestigious 2015 Money magazine Insurer of the Year Award.

In the new execution, Captain Risky is so impressed that Budget Direct has won the award that he tries to outdo them – with risky consequences.

Jonathan Kerr, director, marketing and digital, Budget Direct, said, “Budget Direct being named Money magazine’s Insurer of the Year 2015 is a huge endorsement of the value that we deliver to our customers. I can see why Captain Risky has thrown down the gauntlet in his latest stunt.”


Advertiser: Budget Direct

Director, Marketing & Digital: Jonathan Kerr

General Manager, Marketing & Digital – Customer Acquisition & Partnerships: Paul Duggan

Campaign Manager, Marketing & Digital: Jenni Osborne

Agency: 303Lowe Sydney

ECD: Richard Morgan

Copywriter: Sean Larkin

Art Director: Adam Whitehead

Agency Producer: Louise Reimnitz

Head of Business Management: Tony Dunseath

Business Director: James Lammert


Producers: GoodOil

Director: Hamish Rothwell

Executive Producer: Sam Long

DoP: Crighton Bone

VFX & Supervisor: Colin Renshaw (ALT VFX)

Editor: Peter Sciberras (Method Studios)

Sound Engineer: Myles Lowe (Song Zu)