303Lowe has unveiled a new campaign to promote Red Roosters’ new range of wraps.
The agency said the “new wraps are the perfect portable lunch for people with busy lives who need to eat lunch "on the run".
303Lowe ECD Richard Morgan, said, “People will grab a RoosterRap when they’re running around, literally too busy to stop for lunch. But the Hollywood version of being ‘on the run’ was a lot more fun creatively.”
The campaign borrows from classic getaway scenes in the movies and TV shows of the past. It shows a hero who never stops running – but still manages to eat a RoosterRap – as he moves from one getaway scene to the next.
The new ‘RoosterRaps’ feature crunchier chicken strips and fresh salad, wrapped in a soft tortilla. There are three flavours for customers to choose from: Caesar with Bacon and Red Rooster’s signature Chilli Aioli and Classic Herb Mayo.