A sarcastic look at ‘hard working Aussies’ is the focus of a new campaign for Red Rooster by 303Lowe.
The campaign celebrates the ‘Heroes of Hunger’ to promote the new Mega Rippa sandwich from Red Rooster.
With the tagline ‘Take the hard work out of hunger’, the campaign introduces the IT Guy and the Used Car Salesman as hard working Aussies – who work up a real hunger by avoiding hard work.
Richard Morgan, executive creative director at 303Lowe, said: “We all know that the office would come to a standstill without the tireless efforts of the IT department. Red Rooster is the brand that’s brave enough to stand up for and celebrate the unsung heroes that keep our country ticking. Rooster’s hunger is to satisfy theirs.”
The campaign includes TV, radio, POS, social media and online advertising.
Client: Red Rooster; agency: 303Lowe; ECD: Richard Morgan; art director: Salvatore Cavallaro; copywriter: David Biddle; production company: Photoplay Films; post production: Method Studios; sound: Sound Reservoir