303 MullenLowe Claims Best Radio Ads Of 2017 At Siren Awards

303 MullenLowe Claims Best Radio Ads Of 2017 At Siren Awards
SHARE
THIS



303 MullenLowe’s Tommy Medalia and Joe Hawkins have won Gold and Silver at the 2017 Siren Awards in Melbourne.

The pair claimed the award wins for a funny series of ads designed to change driver behaviour for the Road Safety Commission called ‘Time with Mum’.

Hawkins (who now works for Marketforce) and Medalia created the three ads at 303 MullenLowe to illustrate what happens when you lose your licence and you’re at the mercy of your mum and friends for lifts.

All three spots – ‘Window’, ‘Pilates’ and ‘Out of Options’ won the overall Gold Siren and the Silver Siren for best radio campaign (three or more ads in a campaign).

Medalia and Hawkins receive automatic entry for the winning ads into the Cannes Advertising Lions Festival in June. The creatives and their client, the Road Safety Commission, will receive accommodation, airfares and delegate passes to attend the event.

The Silver Siren award in the single category went to Evan Roberts and Stephen de Wolf from Clemenger BBDO Melbourne for the ad ‘Every Speed has a Consequence’ for the Transport Accident Commission (Victoria).

The ad reminds drivers that slowing down can completely change the outcome of a road accident.

Prolific Siren award winner Paul Le Couteur of Flagstaff Studios took out the Silver Siren in the craft category for production of the ad ‘Ticking Clock’ for Victoria Bitter, created to remind tradies that knock-off time is beer o’clock.

The Siren $5,000 Client Award, judged by an industry panel of clients rather than the Siren Creative Council, is chosen from the five overall 2017 round winners, and was won by Richard Shaw and Russell Fox from Clemenger BBDO Melbourne with the ‘Ticking Clock’ ad for Victoria Bitter.

Shaw and Fox worked closely with Paul le Couteur to produce the winning craft entry.

You can listen to all of the winning ads here.

At the presentation of the Siren Awards, Commercial Radio Australia (CRA) CEO Joan Warner said: “This year’s finalists were outstanding and the radio industry is proud to support the creative talent throughout Australia.”

The 13th annual Siren Awards, run by CRA, recognise the best radio advertising in Australia. The 2017 awards were hosted by stand-up comedian and Fox FM Melbourne breakfast presenter Dave Thornton at Alumbra at Docklands in Melbourne.

The Gold Siren and the Silver Siren winners across the craft, single and radio campaign categories were selected from hundreds of entries throughout 2016-17 over five rounds, plus a final call.

They were judged by the Siren Council, comprised of creative directors and producers from leading advertising agencies and studios throughout Australia.

Latest News

Starts At 60 Makes Two Executive Appointments
  • Media

Starts At 60 Makes Two Executive Appointments

Mature-age media platform Starts at 60 has welcomed two new leaders to its executive team as it looks to scale up and broaden its commercialisation. Amena Reza (pictured above, right) moves into the role of chief operating officer. She was formerly the managing director of ML Design, and is a chartered accountant and a non-executive […]

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses
  • Marketing
  • Technology

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses

Marketing software player HubSpot has launched Marketing Hub Starter, a new software offering that aims to give growing teams the tools they need to start marketing right. This new tier of HubSpot’s platform is designed with small businesses in mind, consolidating the capabilities of existing disparate marketing tools into one platform and offering an affordable […]

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform
  • Marketing

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform

The Association of Market and Social Research Organisations (AMSRO) has launched a digital platform to highlight fake or illegitimate research activities to the public. ‘Phish of the Day’ enables AMSRO members, as well as the general public, to report any scams or non-genuine market and social research activities to the association. These might include telemarketing […]

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]