Nonprofit organisation ‘1,000 Days’, a group that works to fight malnutrition in children around the word, has released a super cute campaign where a baby monologues about other babies out there that aren’t getting the nutrition they need.
Created by San Francisco agency BarrettSF, the video will run on Facebook as part of a larger campaign that includes both digital and social elements.
1,000 Days was launched back in 2010 in response to ground-breaking scientific evidence that found nutrition within the first 1,000 day has long-term impact on the future health and development of a newborn baby. With the backing of the U.S. Government, the Government of Ireland, the Bill & Melinda Gates Foundation and several nonprofit organizations, 1,000 Days began.
The campaign kicked off earlier this month with a set of memes called ‘Grumpy Babies’ that pair a baby’s disgruntled face with a cheeky caption that’s meant to spur viewers to sign the 1,000 Days petition on its website.
Grumpy baby memes:
Babies around the world are demanding that world leaders take action against malnutrition, and they’re asking you to join them.
All kids deserve a fair start. And that begins with good nutrition in the first 1,000 days. Access to basic nutrition in the first 1,000 days-beginning in pregnancy through to a child’s 2nd birthday- provides the building blocks for able bodies and strong minds.
Unfortunately, one in four kids throughout the world start out life at a big disadvantage due to malnutrition. But we can change this! Join the movement calling on world leaders to invest in nutrition.
Add your name. And together, we can give all kids a fair start.