Measurement is what makes marketing a science, rather than a superstition.
Forbes contributor Jason DeMers says these ten metrics are what you really should be measuring in order to tackle the unpredictability in advertising. Take note.
For many business owners, marketing is a superfluous expense—something to spend money on only when the budget is flexible enough to accommodate it. This is because the return on investment on marketing is, in many cases, unpredictable. Your ad could be a resounding hit, flooding you with thousands of new interested customers, or it could be a seeming dud, wasting your time and money.
Solid metrics give you the insight to overcome this hurdle of unpredictability. If you’re just starting out or you need to overhaul your existing marketing strategy, make sure to familiarize yourself with these 10 marketing metrics:
1. Total Visits.
Your main website should be a primary target for your customers and potential customers, but you can also measure total visits to any location relevant to your strategy, such as a landing page for a pay-per-click campaign. Measuring your total number of visits will give you a “big picture” idea of how well your campaign is driving traffic. If you notice your numbers drop from one month to the next, you’ll know to investigate one of your marketing channels to figure out why. In a healthy, steady campaign, you should expect your total number of visits to grow steadily.
Check out the other nine marketing metrics here.