Cannes Lions Winners That Featured TV And Movie Characters

Cannes Lions Winners That Featured TV And Movie Characters
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Cannes Lions 2015 is upon us as the industry once again acknowledges the great creativity from the last year. The team at Born Licensing have created a list of clever campaigns that leverage characters from movies and television in their advertising work.

In previous years we’ve seen some of these campaigns given a lot of attention. Here are 10 examples of Lion winners that featured TV or movie characters:

It’s Mine

Year: 2008
Creative Agency: The Mill, W+K Portland
Client: Coca-Cola
TV/Movie Character: Family Guy (Stewie Griffin), Peanuts (Charlie Brown)
Lion: Silver Film

Singin’ in the Rain

Year: 2006
Creative Agency: Adam&EveDDB London
Client: Volkswagen
TV/Movie Character: Singin’ in the Rain
Lion: Bronze Film

The Force

Year: 2011
Creative Agency: Deutsch Inc.
Client: Volkswagen
TV/Movie Character: Star Wars
Lion: Gold Film

https://www.youtube.com/watch?v=R55e-uHQna0&w=560&h=315

Back 4 the Future

Year: 2012
Creative Agency: W+K Portland
Client: Nike
TV/Movie Character: Back to the Future
Lion: Bronze Direct

Short but Fun

Year: 2006
Creative Agency: DDB Germany
Client: Volkswagen
TV/Movie Character: Various
Lion: Silver Film

Appreciation

Year: 2014
Creative Agency: SS+K
Client: HBOGo
TV/Movie Character: Various
Lion: Bronze Cyber Lion, Gold Film Craft Lion, Silver Film Craft Lion, Gold Film Lion

Back Seat

Year: 2007
Creative Agency: BBDO Dusseldorf
Client: Smart
TV/Movie Character: Various
Lion: Silver Film Lion

Goodbye 80’s

Year: 2014
Creative Agency: GSD&M
Client: Radioshack
TV/Movie Character: Various
Lion: Bronze Cyber Lion

Toy Story

Year: 2008
Creative Agency: Adam&EveDDB London
Client: Volkswagen
TV/Movie Character: Toy Story
Lion: Bronze Film Lion

Horror Movie

Year: 2007
Creative Agency: DDB Germany
Client: Volkswagen
TV/Movie Character: Various
Lion: Bronze Film Lion

Tweet us @bandt if we should add any other TV or movie characters campaigns to this list?

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