10 Feet Tall creates Rinnai 'Institute of Comfort'

10 Feet Tall creates Rinnai 'Institute of Comfort'

Melbourne ad agency 10 Feet Tall has created a series of new ads for Rinnai Australia to promote its new Rinnai Infinity 26 Touch gas.

B&T Magazine
Posted by B&T Magazine

The ads focus on a fictitious, larger than life Institute of Comfort where the new products are tested.

Joseph Meseha, MD at 10 feet tall, said: The institute was a vehicle for us to highlight the Rinnai brand’s point of difference and make ordinary hot water facts more interesting and meaningful for potential customers, in a busy entertainment environment.”

Take a look at the spots below:

http://www.youtube.com/watch?v=G78t2NOO1jM

http://www.youtube.com/watch?v=zXqsi0lIMuE

http://www.youtube.com/watch?v=tM_ftW_KJkU

http://www.youtube.com/watch?v=deMqNqTA0qs

http://www.youtube.com/watch?v=kxbRZxquS6s

http://www.youtube.com/watch?v=3QzvaoMUTJk