http://www.bandt.com.au/RSS/Blog/2 bandt Blog en-us Copyright 2005, Reed Business Information Blog@Bandt.com.au http://www.bandt.com.au/blog/blogposts.asp?postid=684 Car maker Skoda is back in Australia after a long absence, touting its models via a striking TV advertisement that features a replica car constructed ... Mon, 7 Jul 2008 10:08:38 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=683 For those who didn’t get along to the Cannes Lions 2008 Advertising Festival this year, here are two important facts well worth remembering: jet lag s... Wed, 25 Jun 2008 12:49:03 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=680 “How can I go back to work after this week?” is what I’ve been muttering to my roommate, fellow Young Lion winner Kate Martin, every morning and night... Mon, 23 Jun 2008 10:26:30 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=679 The shortlist for the Titanium and Integrated Lions, which is seen as the most prestigious of the lot, has just been released. <P> And only a handfu... Fri, 20 Jun 2008 19:52:13 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=678 Funnily enough, some of the best Cannes sessions I’ve been to haven’t been in the main auditoria. <P>There are almost two parallel events going on. T... Fri, 20 Jun 2008 19:21:02 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=677 It seems much longer than a month ago that I sent a text to half of Ikon proclaiming “I FUCKING WON”. And it seems just as long since I arrived here i... Thu, 19 Jun 2008 17:10:44 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=676 I flew into Cannes last Thursday and was quickly whisked into the rigorous daily schedule of the Radio Lions jury. Four days, over 1200 entries and on... Thu, 19 Jun 2008 16:38:27 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=675 Last night – or this morning, Aussie time - saw the first of the Cannes awards ceremonies – for the promo Lions and Direct Lions. <P> And the Palais... Tue, 17 Jun 2008 17:13:28 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=674 Tuesday 10 June <P> Dinner with the other judges. It’s not often you get to meet so any other creatives from around the world. So Cannes put on a g... Tue, 17 Jun 2008 01:28:18 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=673 After three days of judging five categories and around 280 entries, it was satisfying to walk in and see the jury had really done its job. There wer... Mon, 16 Jun 2008 16:57:51 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=671 Just for a moment, I was worried. <P> As I started the (cost effectively) long walk from my apartment to the Palais de Festivals, the marketing mess... Mon, 16 Jun 2008 02:45:36 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=670 The social computing phenomenon is shifting the balance of power from merchants to consumers. Should you leap on the bandwagon? Is this really your ne... Fri, 13 Jun 2008 15:03:55 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=668 Jacques Séguéla once said he didn’t want his mother knowing he worked in advertising. So he told her he played the piano in a whorehouse. <P> With... Tue, 10 Jun 2008 14:47:26 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=666 Since the advent of the digital revolution we have been monitoring the evolution of online behaviour during a period of relative economic prosperity. ... Wed, 4 Jun 2008 12:16:15 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=663 Three months plus into the AFA Graduate Traineeship and not only have I come away with a sea of knowledge on Account Service processes, but I’ve also ... Thu, 29 May 2008 12:03:57 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=661 Nasty words like media fragmentation are keeping marketers awake and prompting even the most cautious executives to dip their toe in the shimmering wa... Mon, 26 May 2008 17:22:01 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=660 Top marks to the sponsorship team behind last night’s episode of <i>Australia’s Next Top Model</i>. <P> The Fox 8 show was a walking demonstration o... Wed, 21 May 2008 12:36:52 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=658 Having extracted a reasonable livelihood from the media for 25 years I am drawn to its defense on a regular basis. I tend to automatically consider pe... Fri, 16 May 2008 15:31:49 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=655 I don’t believe men are from Mars and women are from Venus. I consider myself a being from the planet Earth (probably). While, perhaps, a tad extreme,... Mon, 12 May 2008 15:27:03 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=653 The art of a good event, or live brand experience, is the ability to connect with an audience. Such connections have been taking place since 2000BC wh... Wed, 7 May 2008 13:29:31 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=647 The lighting of the Olympic torch and the subsequent violent melee in every Western city it passes though has brought many Sydney Olympic memories flo... Fri, 18 Apr 2008 10:22:09 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=645 The ad market looks to have started 2008 in a healthy manner. The first three months of activity are tracking rather well, if what the main media are ... Tue, 15 Apr 2008 16:28:39 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=643 The Marx Brothers were masters of the preposterous. Groucho Marx barks wisecracks at po-faced lead­ ing ladies, somehow prompting them to burst... Mon, 14 Apr 2008 15:38:28 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=641 What do you get when you stick 35 Gen Ys in an old castle in Manly with some of the best speakers the advertising industry has to offer? Every Gen X’s... Mon, 7 Apr 2008 14:44:40 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=639 When communicating with consumers, there is no bigger turn-off for them than deceit. Masquerading advertorial material and poorly conceived product ... Mon, 31 Mar 2008 15:33:40 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=637 The last few weeks I’ve been slipping effortlessly between two parallel universes. <P> There’s the one where you talk privately to advertising agenc... Thu, 27 Mar 2008 12:42:17 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=633 As sincere as many companies may be in coming to grips with climate change and other sustainability issues, doing so isn’t black and white. <P> The ... Wed, 12 Mar 2008 10:04:55 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=632 I don’t think I’ve sat through an awards ceremony stone cold sober before. <P> But the combination of Sydney’s Friday night traffic, fans heading fo... Mon, 10 Mar 2008 10:23:56 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=630 Ecommerce is not new in the world of digital, but the industry is waiting to see whether this year will be the tipping point for retailers to fully em... Fri, 7 Mar 2008 09:57:56 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=629 Word of mouth has potentially exponential power for a brand. What marketers are less confident about though is building this channel into plans and ma... Wed, 5 Mar 2008 13:52:01 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=627 Publicis Mojo’s appointment as lead agency on the global Diet Coke advertising brief could be the biggest story of the year in Australian advertising.... Fri, 29 Feb 2008 16:29:31 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=626 A most amazing recent agreement affecting the future of the media and advertising community seems to have gone relatively unnoticed. <P> In the UK, ... Thu, 28 Feb 2008 15:12:49 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=624 As you’ll have seen in <a href="http://www.bandt.com.au/dirplus/images/BTToday/newsletter/26_02_2008.pdf" target="_blank"><i>B&T Today</i></a> , erm,... Tue, 26 Feb 2008 17:13:38 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=622 Management expert Peter Drucker once said…"The successful company is not the one with the most brains, but the one with the most brains acting in conc... Mon, 25 Feb 2008 16:10:42 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=619 What kind of ads does the busi­ness world offer Australian consumers? Ageing male busi­ness owners who naively imagine they have the skills to act in ... Tue, 19 Feb 2008 15:51:21 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=613 Five years ago campaigns in the experiential space were short tactical after-thoughts to the PR budget. Three weeks and 500K later, the brand manager ... Thu, 7 Feb 2008 13:35:22 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=610 Identifying, acquiring and retaining profitable customers are critical to business success. To meet this demand, high-performing marketing functions h... Wed, 30 Jan 2008 16:27:15 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=607 I’m gutted. <P> I couldn’t wait to see Goodby Silverstein’s first stuff for Commonwealth Bank. <P> I was at the iMedia conference last year when v... Fri, 25 Jan 2008 16:41:26 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=606 So, after some high-profile hires at the end of last year, Droga 5 is up and running in Australia. <P> Droga 5 was named the “Creativity” 2007 agen... Wed, 23 Jan 2008 16:35:26 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=603 The brilliant movie Million Dollar Baby was on Channel 9 last night. And while its central character - a female boxer - punched her way through scene ... Mon, 21 Jan 2008 11:20:03 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=602 Welcome to 2008. What’s your new year’s resolution? Mine is to help the experiential marketing industry grow up. <P> Last November, I attended and ... Thu, 17 Jan 2008 12:51:17 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=598 It’s good to see some classy behaviour from Whybin \ TBWA’s Auckland office. <P> They’ve turned the usual staff departures protocol on its head. <P... Wed, 9 Jan 2008 11:55:47 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=589 With the excesses of Christmas now merely a distant memory and the New Year’s hangovers finally subsiding, thoughts are now reluctantly turning to the... Mon, 7 Jan 2008 10:41:53 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=587 This is the last issue of the B&T Daily newsletter for 2007. To all our readers and advertisers we thank you for your support this year and wish you a... Fri, 14 Dec 2007 11:01:08 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=586 The 2007 B&T Awards maybe over, but for those of you not lucky enough to have made it to the big night last Friday, we have put together three ways yo... Fri, 14 Dec 2007 09:43:40 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=584 Here's an intriguing development. <P> An Express Post parcel has arrived at my desk this morning. It contains a mobile phone, with a dynamo label me... Thu, 13 Dec 2007 09:45:24 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=583 Can ad agencies do great creative work and deliver effectiveness at the same time? <P> I screamed in horror as the words crackled out of my mobile p... Wed, 12 Dec 2007 10:27:28 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=581 It was parties galore in the streets of Sydney last night, with Saatchi & Saatchi, DDB, BMF and One Green Bean all putting out big spreads for staff a... Fri, 7 Dec 2007 12:19:10 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=580 There is a huge buzz in business on corporate social responsibility and environmental policies. However, it's having an environmental policy that is s... Thu, 6 Dec 2007 14:31:42 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=579 I have been reading with interest the various articles about the ALP’s digital campaign, as someone who worked on it, and it was certainly our first d... Wed, 5 Dec 2007 14:05:11 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=578 The moment the advertising industry wrapped up "creativity" in the so-called creative department, advertising had a problem. The story unfolds a bit l... Tue, 4 Dec 2007 15:52:25 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=577 I’m not sure that Samsung has quite mastered this social networking thingy yet. <P> They’ve taken the somewhat stodgy digital route of a static, but... Sun, 2 Dec 2007 23:36:33 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=576 With the year fast drawing to a close and the Christmas party season underway, B&T has decided to cast its eye over some of the soirées being thrown b... Fri, 30 Nov 2007 15:31:59 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=574 The Christmas marathon has already begun (my highlight so far is my Google beach towel), but the toughest part is yet to come. <P> As a public servi... Wed, 28 Nov 2007 10:44:53 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=572 After the deadline for election advertising to be stopped in print, radio and television arrived last Wednesday night, I was expecting to be bombarded... Mon, 26 Nov 2007 15:49:46 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=569 If you believe the talk, Australia is having its first YouTube election, but why has anyone bothered? <P> This question seems strange, because most ... Wed, 21 Nov 2007 15:01:33 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=567 It's just over a week to go until the election, but it's felt like an eternity. I'm English, I can't vote and I've never been particularly interested ... Mon, 19 Nov 2007 16:21:02 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=566 Politicians rush to get in your Facebook. Rudd's MySpace fully sick. Kevin, 49, seeks friends he can count. For weeks we have been bombarded with thes... Thu, 15 Nov 2007 12:43:56 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=564 Who's winning the election so far? Which candidate is actually going to put his policies to practice if elected prime minister of Australia? Who knows... Tue, 13 Nov 2007 15:42:35 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=562 In the past few weeks we have taken some major steps in the area of advertising and privacy on the internet. I’m not going to copy and paste the press... Mon, 12 Nov 2007 16:42:34 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=560 This is going to sound like a naked plug, but, hey, shoot me. <P> If you want a, <a href="http://www.bandt.com.au/tables" target="_blank"> table at ... Fri, 9 Nov 2007 14:41:54 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=558 Voters can expect a tidal wave of political advertising to wash over much of the Australian media before November 24. However, the laws that apply to ... Wed, 7 Nov 2007 11:26:55 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=556 There's an old saying: "A week is a long time in politics". As Australia embarks on its first "online" election, this is especially true. <P> At th... Mon, 5 Nov 2007 15:25:20 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=554 I must confess that having been to the Media Federation Awards last night, I'm slightly depressed about the state of media planning in Australia. <P>... Fri, 2 Nov 2007 09:15:21 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=552 How do you break into the ad industry? I was lucky. My break into the business was through my dad. He was in the army with a gentleman called Carl Mor... Thu, 1 Nov 2007 11:21:10 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=550 If the number of Facebook friends you have is any indication of popularity then Kevin Rudd is going to win the November 24 Australian federal election... Tue, 30 Oct 2007 09:48:52 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=549 Peter Garrett, Tim Flannery and the globe trotting Al Gore are symbols of our increasing interest and dedication to corporate social responsibility (C... Fri, 26 Oct 2007 14:15:34 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=548 Christmas party season is here, and it looks like it officially begins for the industry on the evening of Thursday November 15. <P> In the last two ... Wed, 24 Oct 2007 15:18:35 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=546 Congratulations to Amanda Gome, publisher of online magazine Smart Company for strike-while-the-corpse-is-warm opportunism. <P> News broke about an ... Tue, 23 Oct 2007 13:48:32 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=545 I was recently in a brand planning meeting with one of the big media agencies when the media planner discussed how the campaign idea would work throug... Tue, 23 Oct 2007 10:09:44 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=544 The moment of truth is nearly upon us. <P> It’s 6pm and I’ve just emerged from a gruelling round of shortlisting for the B&T Awards. We locked about... Fri, 19 Oct 2007 18:22:36 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=542 Have we maybe gone a bit too far? Has information overload gone from a speculative media buzzword to a reality? Has the pace of online development adv... Fri, 19 Oct 2007 09:38:52 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=540 Having come to run a branding agency after years spent on both the client side and as a consultant, I was keen to identify what the core competency sh... Wed, 17 Oct 2007 16:13:29 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=538 What does running an agency and running a football club have in common? An ability to keep the egos flying in formation would be my first response. <... Mon, 15 Oct 2007 16:29:26 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=536 One of the most interesting sessions at Friday's National Radio Conference in Melbourne came from New-Yorker Joel Lind. The guy, who is executive VP ... Sat, 13 Oct 2007 13:10:52 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=535 Here’s a little Friday treat – what happens when creatives get asked for a <a href="http://www.youtube.com/user/TysonFaller " target="_blank">bigger... Fri, 12 Oct 2007 13:56:58 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=534 There was a big point-of-purchase exhibition on in Melbourne today. It's called POPAI and took place next door to the museum, at the exhibition centre... Thu, 11 Oct 2007 17:22:40 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=533 A client recently made reference to the argument over who can do what in the agency world; It's all dull and he hopes it's sorted out soon. Excellent ... Thu, 11 Oct 2007 14:04:08 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=530 It's not really news to anyone that consumers are driving the transformation of online. But what is interesting is the amount of research that is now ... Tue, 9 Oct 2007 16:59:52 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=528 I began to realise I was boring my flatmate about how good the promos are on Foxtel’s Sci Fi channel when he moved out rather than have me point it ou... Mon, 8 Oct 2007 15:22:14 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=527 Advertising agencies pride themselves on being creative, yet many internal practices actually have a negative impact on creative behaviour. Indeed, so... Mon, 8 Oct 2007 13:43:53 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=525 Phineas T. Barnum once said: “Without promotion something terrible happens … nothing”. <P> Unfortunately, as “brands” most media agencies currently... Fri, 5 Oct 2007 10:38:17 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=522 How many times have you heard someone say, "I saw a great ad on TV last night, I can't remember what it was for, but …" and then proceed to describe t... Tue, 2 Oct 2007 14:12:31 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=517 Speaking on the future of internet TV at the AIMIA Digital Media Summit Tim Flattery, general manager of Digital Artists, the internet TV division of ... Thu, 27 Sep 2007 15:21:24 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=515 I’ve been burrowing into the <i>B&T</i> archives. <P> Guess what our splash was 50 years ago this week? <P> It was “FM’s unsure future” <P> The ... Tue, 25 Sep 2007 19:21:26 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=514 We all love a good argument. It's part of the Aussie tradition given that the colony was spawned by one - that there was a criminal class beyond redem... Tue, 25 Sep 2007 15:39:04 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=513 The industry is being tested by the harder-to-win nature of the B&T Awards, I'm glad to report. <P> A colleague has just picked up a voicemail from ... Mon, 24 Sep 2007 16:04:00 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=511 Can I just start this by saying: Blackmores. <P> Thanks, I feel better now. <P> You see, yesterday I spent a couple of hours (and a bit more, I’m ... Mon, 24 Sep 2007 11:52:57 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=510 Search engines are now the most commonly used vehicle for consumers to find what they are looking for on the web, with over 9 million Australians usin... Fri, 21 Sep 2007 11:44:49 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=506 I’ve just chaired a session at the iMedia conference on who should own the digital strategy. <P> Being a trouble-making hack, I’m glad to report tha... Wed, 19 Sep 2007 11:55:02 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=505 Number of CEOs: 16 <P> Number of MDs: 18. <P> Number of digital directors: 12 <P> Number of references to marketing holy grails: 3. <P> Busine... Wed, 19 Sep 2007 07:19:29 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=504 There’s only one topic being discussed at iMedia (well, not counting everyone’s Facebook addictions). And that’s staff recruitment and retention. <P>... Tue, 18 Sep 2007 17:13:03 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=503 It's tough being a media bigwig - so I hope you feel for the agency bosses currently going through the hell of spending three days in the Hunter Valle... Tue, 18 Sep 2007 10:09:46 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=501 <a href=" http://www.youtube.com/watch?v=CbLr2NEV_7o&mode=related&search= " target="_blank"> Here’s a great viral </a> out of (I think) the UK. <P... Sun, 16 Sep 2007 16:29:23 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=499 Nobody really knows how to get the most out of social networking sites when it comes to business. It’s a case of ‘do and learn’ with all this online, ... Thu, 13 Sep 2007 10:53:58 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=498 There must be some serious red faces over at Jim Beam and Coca-Cola Amatil after the two companies bowed to pressure from Foster’s to change the label... Wed, 12 Sep 2007 10:02:30 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=495 The phrase "grape glut" has been a pair of dirty words for years. Now equally threatening are the initials RTD (ready to drink). When attempting to at... Mon, 10 Sep 2007 13:59:54 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=494 Today’s media section of <i>The Australian</i> is its usual entertaining read. There are three main stories on the front page of the supplement to the... Thu, 6 Sep 2007 10:31:00 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=492 What if you had unlimited, free access to a media channel that put you in contact with your customers and prospective customers whenever you wanted fo... Tue, 4 Sep 2007 11:44:31 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=491 What if you had unlimited, free access to a media channel that put you in contact with your customers and prospective customers whenever you wanted fo... Tue, 4 Sep 2007 11:24:06 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=490 There’ve been a couple of interesting pieces regarding Google this weekend – one very informative, the other rather more frivolous. <P> The informat... Sun, 2 Sep 2007 13:06:02 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=490#comments I like this one: http://elgoog.rb-hosting.de/index.cgi . It's Google in the mirror. http://www.bandt.com.au/blog/blogposts.asp?postid=489 Check this out from BMF: <a href=" http://www.themainmeal.com.au/Falling_in_Lamb_45.mpg " target="_blank"> love it…</a> <P> The link arrived in... Fri, 31 Aug 2007 16:18:34 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=487 The dust has settled, and the biggest global media account of the year has moved. But news that Johnson & Johnson has set itself up with a strategic p... Tue, 28 Aug 2007 15:15:54 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=483 In 102 days time I anticipate achieving a rare hat trick and becoming hated across three different continents. <P> December 7, you see, will be the ... Fri, 24 Aug 2007 11:45:13 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=481 Street promoters handing out leaflets are often, quite rightly, viewed as the bottom of the marketing barrel. So it was quite surprising to come acros... Mon, 20 Aug 2007 15:55:34 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=480 After weeks of waiting, I have finally been given access to the world of internet TV. <P> While still in its beta testing phase, the people behind ... Fri, 17 Aug 2007 15:06:25 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=478 Returning to the subject of The Economist's subscriptions strategy, I discovered last night that despite their million edition worldwide circulation, ... Thu, 16 Aug 2007 11:38:45 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=476 Nice to see that NetX is increasingly taking its digital ideas into the real world. <P> A week or two ago, we saw the agency doing a print execution... Mon, 13 Aug 2007 17:57:32 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=475 You may think that most of the marketing world had by now woken up to the fact that the rules of the game have changed. <P> Interruptive advertising... Mon, 13 Aug 2007 14:44:13 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=473 So here’s a quick marketing insight for you. <P> It looks like somebody’s about to launch a new upmarket vodka. A sponsored poll on Facebook has jus... Wed, 8 Aug 2007 15:07:58 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=471 Every so-called traditional agency in the world is 'putting digital at the heart' of what it does. Trouble is - and it really isn't their fault - nobo... Tue, 7 Aug 2007 17:18:59 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=469 Another day, <a href="http://www.myspace.com/steve_mate" target="_blank"> another viral that doesn’t work </a>. <P> This time round, it’s an effort ... Tue, 31 Jul 2007 12:49:13 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=468 I’m just back from a love-in between John Laws and John Howard to mark the 40th anniversary of talkback radio in Australia. <P> The Sydney lunch, he... Mon, 30 Jul 2007 15:30:17 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=466 You can use MySpace on your Optus mobile now kids. A deal announced yesterday unveiled the repackaging of the popular social networking destination in... Wed, 25 Jul 2007 11:53:18 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=463 A nice early start this morning for a breakfast briefing at Sydney’s Four Seasons Hotel about the next Earth Hour. <P> Normally when you show up at ... Wed, 25 Jul 2007 10:15:36 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=462 <a href=" http://www.youtube.com/watch?v=ngkF11vP8UA " target="_blank"> This pinged into my inbox last night </a> . (In case your web nanny blocks Yo... Tue, 24 Jul 2007 11:51:10 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=461 I once had a boss whose favourite saying was the one about the definition of madness being continuing to do the same thing and expecting a different o... Mon, 23 Jul 2007 13:29:29 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=458 I must confess to an addiction. <P> My behaviour in recent weeks has become somewhat obsessive. <P> I’m doing it first thing every morning before ... Sun, 15 Jul 2007 17:12:05 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=455 I wonder how much noise <a href="http://www.bandt.com.au/news/BE/0C04E3BE.asp " target="_blank">Yahoo’s new Panama system</a> is going to make in t... Wed, 11 Jul 2007 13:11:30 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=452 The RTA campaign by Clems Sydney is cool: the best thing about it is slipping something into the popular vernacular (the little-finer pinkie sign). So... Fri, 6 Jul 2007 12:43:39 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=449 If you happen to see the results of a newspaper readership survey released in the coming weeks or months, I would suggest treating its findings with c... Mon, 2 Jul 2007 15:55:58 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=447 It’s a big statement, but I think I’ve come across the world’s most inappropriate use of the mobile medium. <P> An ad poster hangs on the wall in th... Thu, 28 Jun 2007 15:25:14 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=445 There were some stunning revelations on the <a href="http://www.abc.net.au/mediawatch/transcripts/s1961690.htm " target="_blank">ABC’s Media Watch </... Tue, 26 Jun 2007 10:12:36 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=443 The Aussies and Kiwis are leaving Cannes and heading home after a busy week of seminars, award ceremonies and of course, partying. <P> As I write fr... Mon, 25 Jun 2007 11:30:47 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=442 The hottest ticket in town at Cannes was undoubtedly Young & Rubicam’s seminar with none other than former US Vice Present Al Gore talking about how t... Sun, 24 Jun 2007 04:08:06 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=441 Australia and New Zealand have bagged three shortlist nominations each in the highly prized Titanium and Integrated category at Cannes. <P> The Glue... Fri, 22 Jun 2007 19:59:33 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=439 Free grog, three course meals and live entertainment. No, it’s not just another agency piss up on the French Riviera. <P> At a time when agencies ar... Fri, 22 Jun 2007 00:22:58 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=437 After Tuesday’s bright day when Australia picked up the Radio Lions Grand Prix, the following day could only be described as a dark one for the countr... Thu, 21 Jun 2007 08:40:16 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=434 Rural Australia may be suffering a severe drought, but there was a drought of a very different sort hitting the Aussie delegation at Cannes….no beer. ... Wed, 20 Jun 2007 02:49:57 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=433 The place everyone wants to be may be Cannes, but this morning the offices of TBWA\Whybin in Auckland come a pretty close second. <P> As luck would ... Tue, 19 Jun 2007 09:09:25 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=432 Things really kicked off today in Cannes. Delegates by the bucket load started swarming the maze that is the Palais, journalists from every corner of ... Tue, 19 Jun 2007 00:14:05 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=430 Having just arrived at the French resort of Cannes after a grueling 24-hour flight, one thing has hit me straight away. The Aussies are here, and they... Mon, 18 Jun 2007 04:47:59 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=429 So there I was, sitting on a bumpy Qantas flight, idly looking at the sick bag. <P> And on the back of the bag is either the worst piece of media pl... Sun, 17 Jun 2007 18:16:49 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=427 A while ago, BBH came up with <a href="http://www.youtube.com/watch?v=RTwvNjwEqd8"> this</a> iconic spot for Levi jeans. Now, CLM BBDO (the French arm... Tue, 5 Jun 2007 11:47:22 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=426 Ok, so there's the Blackcurrant Tango ad with a bunch of excited people running around on some hills (see the previous post for that one), then there'... Tue, 5 Jun 2007 09:40:37 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=425 Is <a href=" http://www.youtube.com/watch?v=V6l3Lwincig">this</a> the best ad ever made? Ok, Ok, it’s from England… But it is bloody good.... Mon, 4 Jun 2007 12:13:34 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=423 Seven’s move into the world of PVRs/DVRs/TiVo, or whatever you want to call those time-shifting digital box things, is the second foray from the compa... Thu, 31 May 2007 17:43:00 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=422 It's odd how the impact of, for want of a better description, real advertising can be dramatically put in its place by a couple of scraps of paper. <... Thu, 31 May 2007 09:07:37 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=420 Miss USA fell over on the cat-walk during the finals of the latest Miss World contest: it paved the way for Miss Japan to take the crown. But the big ... Tue, 29 May 2007 17:25:13 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=417 Now here’s a piece of direct mail that ought to hit the spot. <P> A personalised cover of <i>The Economist</i> arrived on my desk this week, offerin... Sun, 27 May 2007 16:58:09 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=416 The<a href=" http://blogs.smh.com.au/sit/archives/2007/05/cereal_poo_panned.html?page=fullpage" target="_blank"> good folk at the <i>SMH</i> </a> ha... Thu, 24 May 2007 19:19:36 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=415 There are three certainties in life: death, taxes and CSI. In fact, the hit US show is on free-TV so much these days that, sometimes, you can watch ne... Wed, 23 May 2007 13:30:34 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=414 A quirky question for you: is it okay to use the word mediums as a plural of medium? <P> Of course, I know that the correct term is media. <P> But... Tue, 22 May 2007 20:41:31 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=412 There’s no way of writing this without exposing journalists as the ungrateful wretches that we are. But here goes anyway. <P> I’ve been thinking abo... Mon, 21 May 2007 12:58:25 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=411 Today has been all about Google for me. <P> I spend an hour in the company of a couple of exceptionally keen Google employees who inducted me in the... Fri, 18 May 2007 15:10:21 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=409 The thing about being in Australia is that it's not unusual to wake up and find that another huge deal's been announced while you're in bed. <P> Thi... Fri, 18 May 2007 08:08:32 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=407 I have just finished watching what’s being claimed as an Australian first. Channel Seven’s full and live streaming of its 4.30pm news was widely trump... Mon, 14 May 2007 17:15:17 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=405 Check out <a href="http://www.youtube.com/watch?v=TglPLefN8nM" target="_blank">this</a> little nod to a certain ad for an Australian beer brand one or... Mon, 14 May 2007 12:20:21 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=404 There was an interesting piece of media planning in Sydney’s <i>Daily Telegraph</i> on Saturday. <P> Buried in the classifieds was an ad which, at f... Sun, 13 May 2007 18:41:09 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=402 What will the TV broadcasters’ ad itinerary contain once Sunday is over? Back to some good old-fashioned natural-remedy-for-bladder-problem TVCs proba... Fri, 11 May 2007 10:40:20 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=401 Is there enough room in Australia’s media market for two new agencies? Omnicom and Aegis certainly think so. With Lee Stephens briefed to grease the w... Wed, 9 May 2007 18:45:34 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=399 A <a href=" http://www.samesame.com.au/yesprimeminister " target="_blank"> genius viral </a> . Say no more.... Wed, 9 May 2007 10:56:45 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=397 …Not much, most people would probably say. Good on Telstra for supporting Sydney’s small-business community, with its recent sponsorship of the Kings ... Mon, 7 May 2007 15:16:55 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=395 The battle for the next big thing in search is to get inside users' heads to serve up the answers that are relevant to them specifically. <P> Intere... Wed, 2 May 2007 18:13:18 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=393 There is a rich irony in hearing the Democrats’ Lyn Allison talk about a witch hunt in relation to the Pan Pharmaceuticals recall. She made the <A hre... Mon, 30 Apr 2007 16:43:31 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=392 The things about sponsorship is that doing the deal isn’t the half of it – it’s what you then do with it that counts. <P> Take last night’s MTV Awar... Mon, 30 Apr 2007 11:41:27 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=391 Where do you think the greatest office printer in the history of ad agencies was (or still is)? After all, there must be one out there somewhere that ... Fri, 27 Apr 2007 15:56:14 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=389 I wonder how many of the new media technologies we’re currently living with are here to stay? I’ve got a feeling that when we look back, most of them ... Fri, 27 Apr 2007 11:36:52 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=388 To Sydney’s Hordern Pavilion and a cavalcade of damp B-listers willing to brave the torrential rain to show up for the pay TV awards. <P> ASTRA CEO ... Tue, 24 Apr 2007 12:32:53 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=387 What would happen if one of the free-TV players cut its ad-minutes per-hour 20% but upped its rates 20% to compensate? <P> Suddenly such a broadcast... Mon, 23 Apr 2007 12:53:44 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=386 Here’s a <a href="http://www.ragevirus.com/ " target="_blank"> most excellent tale of viral marketing gone wrong </a> . Or right, as it’s really go... Sun, 22 Apr 2007 10:40:43 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=383 Here’s a <a href=" http://www.outdoor-advertising.co.za/# " target="_blank"> great showcase of some creative outdoor advertising executions </a> . ... Thu, 19 Apr 2007 14:14:49 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=382 Almost every agency in the land is integrated these days… or at least most of them claim to be. <P> But is true integration really possible and, mor... Wed, 18 Apr 2007 17:07:46 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=379 Yay! After an interminable wait, I've finally had my invitation to be a beta tester on Joost. <P> I'll report back shortly on whether it is indeed t... Tue, 17 Apr 2007 18:39:41 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=377 The phone rings <P> "Hello sir, our records show that you're no longer a loyal Telstra customer, and we were wondering why that was." <P> "I'm not... Sat, 14 Apr 2007 14:09:09 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=375 Sometimes the public’s hatred of the world of advertising seems a little harsh. <P> And sometimes somebody <a href="http://www.youtube.com/watch?v=w... Tue, 10 Apr 2007 18:36:30 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=374 "Look, mate, I don’t want to buy whatever it is you’re selling. Sorry, I’m hanging up now, goodbye.” Anyone who’s worked in telemarketing must have ... Thu, 5 Apr 2007 13:26:21 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=373 These days, a bit of good old-fashioned straight-down-the-line word-of-mouth is very fashionable, when it comes to reaching consumers. People need to ... Wed, 4 Apr 2007 16:13:04 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=372 So here’s an intriguing idea. <P> Too busy to hang out in Second Life 24 hours a day? Bored of sleazing through contact web sites every night? Then ... Tue, 3 Apr 2007 09:23:31 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=371 What’s the least environmentally friendly form of advertising? If you judged it per second, and by carbon-footprint, sky-writing would be right up the... Mon, 2 Apr 2007 16:20:51 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=369 Sydney <P> 7.01 pm AEST <P> Welcome to our live coverage of Earth Hour. A big test of the power of the advertising industry to change public behav... Sat, 31 Mar 2007 18:55:13 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=368 A couple of years ago it seemed unthinkable that Nokia could lose its dominant position as the brand of choice for young mobile-phone users. The hands... Thu, 29 Mar 2007 16:32:56 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=367 Now here’s an image that gets across the scale of the big international awards. <P> This is the judging process of the D&AD awards, which is being c... Thu, 29 Mar 2007 12:45:30 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=366 You know that nagging feeling you get when you wake up and realise you may have made a big mistake last night? <P> Post-IAB Awards, that’s how I fel... Thu, 29 Mar 2007 12:19:53 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=365 I took a trip to the Museum of Australia last night for Loud’s screening of some of the last year’s best Cannes TV winners. <P> And while Australia ... Wed, 28 Mar 2007 15:30:39 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=363 This coming weekend sees the first V Festival in Australia. Striking the right balance between the festival experience and the visibility of the brand... Mon, 26 Mar 2007 14:39:17 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=361 Always nice to start a new telly show with a big name, so credit to CNBC's Squawk Australia for debuting with Prime Minister John Howard this morning.... Mon, 26 Mar 2007 09:25:37 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=360 And a little Friday treat to finish the week. <P> Remember how they messed up the launch of Coke Zero here with the bogus Zero Movement? It spawned ... Fri, 23 Mar 2007 16:37:20 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=359 A nice touch of targeted PR to finish the week. <P> A pair of soccer socks have just arrived via courier courtesy of SBS with a message: “something ... Fri, 23 Mar 2007 15:59:11 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=358 Well, for one, they both like to shout about cheap deals. But that aside, the stalling of the Coles pitch may, for a select few, conjure up painful me... Fri, 23 Mar 2007 12:53:35 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=357 Tomorrow’s edition of B&T sees our feature musing about the number of Australians who’ve made it big abroad in media and advertising. <P> And I even... Thu, 22 Mar 2007 13:32:32 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=354 I wonder whether I should just start a Google rumour of the day slot and be done with it. <P> Anyway, here’s another <a href=" http://www.dailywirel... Tue, 20 Mar 2007 20:10:32 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=353 If you though pitching was hell, then <a href="http://www.communicate.ae/article_newsr.php?cle=371" target="_blank"> check out this tale from the Midd... Tue, 20 Mar 2007 13:14:35 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=352 Respect to The ABC's Four Corners programme for the best coverage I've yet seen of Second Life. <P> Tonight's programme looked at the phenomena in a... Mon, 19 Mar 2007 21:06:15 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=351 Universal McCann regularly emails a round-up of media and marketing developments, and they’ve uncovered a gem from the <a href=" http://users2.wsj.com... Mon, 19 Mar 2007 14:43:24 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=349 Tomorrow’s print edition of B&T has an interesting piece of analysis on the three-way battle for Australia’s computer gaming market. The punters ar... Thu, 15 Mar 2007 16:17:28 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=347 So here’s your jargon challenge of the day. Casually use the word “clickstream” in conversation and demonstrate your digital credentials. <P> The co... Tue, 13 Mar 2007 10:08:02 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=344 Good to see Australia’s represented on the most prestigious of the juries for the Cannes Lions. <P> Contrary to what you may have read elsewhere, on... Thu, 8 Mar 2007 20:29:49 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=343 Tomorrow’s edition of B&T covers the new set of media billings from Nielsen media. <P> Inevitably, the day will be one of ringing phones as various ... Thu, 8 Mar 2007 07:30:34 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=340 To Sydney's State Theatre and the Australian Interactive Media Association Awards. <P> And the first unofficial award of the night, for worst slapst... Fri, 2 Mar 2007 22:20:15 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=339 The last time I saw Mark Holden of PHD was at a private gig in the basement of his agency. It was a quiet little affair. Bob Geldof spoke first, follo... Thu, 1 Mar 2007 14:35:25 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=336 Interesting to see that WPP has <a href=" http://today.reuters.com/news/articleinvesting.aspx?view=CN&storyID=2007-02-21T204529Z_01_N21422210_RTRIDST_... Sun, 25 Feb 2007 16:39:32 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=332 I was going to completely slag off the clunky attempts by the RTA to get down wid da kidz by inviting them to <a href="http://www.pimpourads.com" targ... Tue, 20 Feb 2007 11:51:23 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=330 At the risk of sounding like I do nothing but tidy up, I was clearing some shelves in my office over the weekend and came across an edition of <i>B&T<... Mon, 19 Feb 2007 15:31:57 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=329 There should be a special word for the unique feeling that all’s right with the world when you cut it fine and arrive at the cinema exactly as the ads... Sun, 18 Feb 2007 00:13:03 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=328 Today’s <i>Sydney Daily Telegraph</i> carries a less than chastened report of a <a href="http://www.presscouncil.org.au/pcsite/adj/1344.html" target="... Sat, 17 Feb 2007 18:49:40 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=327 This tip courtesy of the always excellent b3ta.com. <P> <a href="http://www.youtube.com/watch?v=xiHaqCFQLxA " target="_blank">Check this out</a> ... Sat, 17 Feb 2007 17:59:04 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=325 What do you reckon are the best books about advertising? <P> It is a question we have been kicking around in the office for a few weeks. In fact, ev... Wed, 14 Feb 2007 13:54:12 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=323 For a change I am only three days late getting cracking on the current edition of <i>The Economist</i>. <P> And there’s an excellent piece on Joost ... Mon, 12 Feb 2007 19:26:55 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=320 A big one last night for the digital media industry with the end of the Ad:tech conference, and the Hitwise Awards at Luna Park. <P> And there were ... Fri, 9 Feb 2007 13:01:01 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=319 In summary: <P> 700 people, 600 seats. <P> I just chaired a session that included one speaker calling the other an ignorant slut. <P> Media buyi... Thu, 8 Feb 2007 14:17:21 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=318 A quick update from the Ad:tech conference which kicked off at the Hilton in Sydney this morning. <P> First impressions are positive. A good turnout... Wed, 7 Feb 2007 14:10:15 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=315 As it’s been a while since I’ve seen the surface of my desk, I had a tidy-up in the office at the weekend. <P> Among the rubbish I chucked out was a... Mon, 5 Feb 2007 12:38:43 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=314 An interesting alliance went public this week. <P> Austereo and Fairfax had a bash at the Austereo studios to launch their online partnership. <P> ... Sun, 4 Feb 2007 14:12:34 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=313 I enjoyed a great night’s sporting action thanks to Nine on Friday. <P> Yes, I settled down on the sofa to follow the Australia-England one day cric... Sun, 4 Feb 2007 13:50:40 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=312 In today’s edition of <i>B&T</i> we look at what happens when radio station stunts go wrong. You know, listeners dying of water intoxication, burning ... Fri, 2 Feb 2007 12:47:58 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=309 So what to make of the debut of Nine’s 1 vs 100 (or 20 to 1 as someone in my office innocently referred to it today)? <P> The first clue to how seri... Tue, 30 Jan 2007 10:21:37 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=307 You can tell the new TV season’s finally here. <P> What with the Australia Day sky-writing and non stop promotional bombardment, it’s hard to escape... Mon, 29 Jan 2007 10:04:49 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=306 You wouldn’t believe how many press releases we get from agencies claiming they’ve just created a viral campaign for someone. <P> But I don’t think ... Sun, 28 Jan 2007 13:58:16 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=305 Now that’s the problem with print. <P> No sooner do we send B&T to press (we close at end of play on a Wednesday), than up pops a good story. <P> ... Thu, 25 Jan 2007 12:26:16 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=302 Remember the scene in the movie What Women Want when loveable bad boy ad exec (aren’t they all?) Mel Gibson gets his insight into the female psyche an... Mon, 22 Jan 2007 10:55:40 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=301 In a <a href=" http://www.bandt.com.au/blog/blogposts.asp?postid=300 " target="_blank"> previous posting </a> I incorrectly described Telstra as the... Sun, 21 Jan 2007 13:13:49 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=300 Should every contact with customers be treated as a marketing responsibility? <P> This question arises from a debate in the office as we were compar... Sun, 21 Jan 2007 13:01:13 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=298 I’ve got a great book sitting on my desk. It’s called <i>Social Work</i>, and it’s a selection of the best cause-related work carried out by Saatchi &... Wed, 17 Jan 2007 17:29:35 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=296 The sign of a badly plotted film: when they have to explain the back story in the first few lines of clunky dialogue. <P> You know the kind of thing... Tue, 16 Jan 2007 15:52:49 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=295 Back in November I blogged on how quickly it’s possible as a <a href="http://www.bandt.com.au/blog/blogposts.asp?postid=253 " target="_blank"> new Aus... Mon, 15 Jan 2007 15:20:34 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=293 Here’s a Friday afternoon YouTube treat. The best depiction I’ve seen yet of <a href=" http://www.youtube.com/watch?v=fclYmVaORbM" target="_blank"> wh... Fri, 12 Jan 2007 15:47:18 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=291 I once helped out as a judge at a TV planning awards. <P> One of my fellow jurors was the marketing director of a major cereal brand. <P> Rather a... Fri, 12 Jan 2007 12:09:55 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=290 Channel V is to be applauded for its efforts to jump on the blog bandwagon, sorry, <a href="http://www.bandt.com.au/articles/66/0C048566.asp " target=... Thu, 11 Jan 2007 16:21:15 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=289 It was great to be able to settle down in front of Channel Nine for a fine evening’s Twenty20 last night. <P> (Mind you, as I live close to Sydney C... Wed, 10 Jan 2007 09:25:19 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=287 Sam’s back, I’m glad to report. <P> There’ll be another Australia Day address from the <a href="http://www.bandt.com.au/blog/blogposts.asp?postid=27... Fri, 5 Jan 2007 17:03:47 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=286 Now here’s a remarkably late arrival to the cricket party. <P> The organizers of the KFC Stick Cricket Championship sent out a press release this mo... Fri, 5 Jan 2007 11:52:29 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=285 Some people out there really don’t like PowerPoint. Or BlackBerries. Or sitting through most presentations. <P> But if such hatred were to be elevat... Wed, 3 Jan 2007 14:52:40 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=284 Now here’s something weird. <P> Check out the web site for <a href="http://www.hypnomarketing.biz" target="_blank"> HypnoMarketing</a>. The outfit h... Tue, 2 Jan 2007 16:58:33 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=283 This is the final posting of the year from <i>B&T</i>. My thanks go to all of our readers and advertisers for your fantastic support in 2006. <P> An... Fri, 22 Dec 2006 14:49:07 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=282 Here’s a curious thing. With just a few days to go until the end of the year, Mitchells has gone very quiet about the cross media deals it was so prou... Fri, 22 Dec 2006 14:44:11 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=281 After <a href="http://www.bandt.com.au/blog/blogposts.asp?postid=279 " target="_blank"> yesterday’s tale </a> of United London nicking the idea beh... Fri, 22 Dec 2006 11:18:42 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=280 The personal touch makes a big difference when it comes to DM. <P> So it’s been delightful to see the number of nice little hand written notes insid... Thu, 21 Dec 2006 15:44:38 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=279 A patriotic white male stares straight into the camera, and extols the virtue of eating meat on a national holiday. <P> Yes, we all love, BMF’s Sam ... Thu, 21 Dec 2006 10:09:03 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=278 Looks like the year’s ending on a downer for <i>B&T</i>’s Advertising Agency of the Year BMF. <P> A press release has just dropped into my inbox fro... Wed, 20 Dec 2006 14:01:49 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=277 Good to see that LG has been making the most of its TVC production budget. <P> You may remember that back in November the TV networks banned the ad ... Wed, 20 Dec 2006 13:01:31 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=275 Last time a press release came out announcing that Mitchells had been sold off, it was a hoax. <P> But this time, there’s substance to the sale of o... Tue, 19 Dec 2006 17:16:32 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=274 Nine has finally started telling the world what its going to be up to in the coming TV season. <P> The station had a briefing for a few of the trade... Mon, 18 Dec 2006 17:30:39 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=271 There’s a very curious ad in the <i>Daily Telegraph</i> today. <P> Headed “Apology”, it’s from Rivers catalogues. <P> Being a cynical advertising ... Thu, 14 Dec 2006 10:04:16 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=269 A quick plug here for a bit of Christmas charidee work by <a href="http://www.ad-tech.com/sydney" target="_blank">ad:tech</a>, whose ads you’ll find p... Tue, 12 Dec 2006 17:51:38 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=266 Don’t you just love those marvelous station-made radio ads? <P> There’s a great gimmick on the <a href="http://www.shabbadu.com.au" target="_blank">... Fri, 8 Dec 2006 09:15:41 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=264 Jamie Clift, Kindred's managing director, gives his view on the latest "sexy" and "cool" campaign - for cigarettes. <P> <P> "I thought cigarette ad... Thu, 7 Dec 2006 17:31:15 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=261 Here’s proof that a good DM idea doesn’t need to be big. <P> A small package arrived yesterday from <a href="http://www.advertisingdepot.com.au" tar... Tue, 5 Dec 2006 09:55:23 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=259 So that’s it for this year’s B&T Awards then. <P> As you may have <a href="http://www.bandt.com.au/articles/D3/0C047AD3.asp" target="_blank">already... Sun, 3 Dec 2006 16:30:31 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=257 Scroll down for updates on all the winners as they happen. Keep refreshing. <P> Preamble: <P> Hi, good afternoon and welcome from the Tearoom in S... Fri, 1 Dec 2006 11:34:44 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=254 Imagine seeing your work on network TV and not getting payed for it, writes B&T's Guest Blogger Doug Watson. <P> I’m not talking about the commercia... Tue, 28 Nov 2006 10:19:56 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=253 As a new Australian consumer, it’s been a fascinating ride to experience how quickly marketing can work. <P> And in every case, the brands I’ve buil... Tue, 28 Nov 2006 10:09:39 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=252 There’s a strict chain of blame followed by all newspaper and magazine staff when they receive an angry telephone call. <P> The switchboard blames t... Sat, 25 Nov 2006 15:15:16 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=250 It looks like Austereo chief exec Michael Anderson’s trip to the UK to evangelise on Australian radio wasn’t the smash hit he would have hoped for. <... Fri, 24 Nov 2006 14:01:22 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=248 So which of the two words do people not understand? <P> No, not those two words, but “black tie”. <P> I’ve been to a couple of advertising industr... Fri, 24 Nov 2006 08:49:12 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=247 Another opening another show, Yabber is my fourth agency start-up in thirty years, writes guest blogger Doug Watson on starting his latest agency with... Thu, 23 Nov 2006 14:49:56 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=246 After the drinks at Tequila on Madison Avenue, and the onward party at D6, the finals judging on the last day gets off to a slow start, writes BMF's D... Wed, 22 Nov 2006 11:15:41 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=244 I saw a piece of outdoor advertising unfold above my head today. <P> A sky-writing plane, looped around above Sydney, until it has spelled out the m... Tue, 21 Nov 2006 10:07:17 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=242 It’s a cloudy 16 degrees as I head off to 42nd Street to judge the Caples Awards – the first big Direct Awards of 2007, writes BMF's Dylan Taylor abou... Mon, 20 Nov 2006 12:15:27 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=241 These smash-and-grab raids by the Murdoch family are becoming a habit. <P> Almost a month to the day after Rupert Murdoch’s News Corp surprised the ... Sat, 18 Nov 2006 17:09:26 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=240 A good spot from today’s Crikey email in flagging up an interesting video interview between Adelaide Advertiser chief reporter Paul Starick and his bo... Fri, 17 Nov 2006 18:16:39 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=239 And stop the clock. B&T's first Christmas card has just arrived. In mid-November. Can anyone beat that? The early bird award goes to Nicholas Ri... Fri, 17 Nov 2006 12:54:36 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=238 The American's are getting a bit better, the English aren't going to fare so well this year, the Aussie's about the same—or a little better—but the wo... Fri, 17 Nov 2006 11:41:04 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=237 With Much Ado, Maltesers, Cornetto’s and a pride of glamorous celebrities, the Ten Network launched its programme for 2007, which includes the rights ... Thu, 16 Nov 2006 16:40:16 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=233 A nice piece of product sampling today – 7 Eleven were giving away bottles of iced coffee at Sydney’s Town Hall station. <P> But I’m really not sure... Thu, 16 Nov 2006 13:05:18 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=231 A casual reader of recent postings on this blog might assume that the advertising industry does nothing but hold awards events. <P> So hats off to D... Tue, 14 Nov 2006 20:07:14 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=230 I got doorstepped today. <P> Which came as a surprise, as I’d assumed that all the camera crews were busy chasing the Morris Iemma government. <P> ... Tue, 14 Nov 2006 12:20:51 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=228 On Friday night, there was only one place to be. <P> Obviously a few losers went to see U2, but the hottest ticket in town was for the ADMA Awards. ... Sun, 12 Nov 2006 14:19:08 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=226 The AWARD Awards organisers should be feeling pretty pleased with themselves this morning. <P> Their big bash at the Opera House went off rather wel... Thu, 9 Nov 2006 11:33:20 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=224 Interesting to see the <a href="http://www.bandt.com.au/articles/47/0C046E47.asp" target="_blank">latest Naked offshoot</a>. <P> You can see how an ... Tue, 7 Nov 2006 16:10:51 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=220 I love telly, me. <P> After all, who needs wallpaper when you can have Sky News as the moving background in your lounge, 24-7? <P> Indeed, my devo... Fri, 3 Nov 2006 09:33:35 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=219 Blimey, that was a depressing evening. <P> Sydney’s media movers and shakers – well, apart from the free TV lot, who didn’t show – were on parade at... Thu, 2 Nov 2006 08:07:26 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=217 The new edition of Vogue Australia has just landed on my desk with a reassuringly expensive thud. <P> As most in medialand will be aware, Chanel-cla... Mon, 30 Oct 2006 21:43:26 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=215 “My public speaking career is over,” declared B&T’s editor Heather Jacobs after speaking at a conference last week. - A statement that signifies most ... Fri, 27 Oct 2006 09:55:53 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=212 Cinema advertising still has a special something. The big screen, the sense of occasion and the comparative lack of distractions all combine to allow ... Mon, 23 Oct 2006 16:39:38 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=210 If ever there was a night for media people to be gathered in one room to swap gossip, this was it. With the dust settling on the PBL shenanigans and N... Fri, 20 Oct 2006 09:48:54 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=208 History is littered with examples of sequels gone wrong—the pressure for a repeat performance unnerving the creators as they try to come up with somet... Thu, 19 Oct 2006 11:35:27 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=206 As Richard Lord, chief operating officer, Hyro writes in his latest B&T blog, the digital services industry has a capacity to surprise and the decisio... Wed, 18 Oct 2006 16:40:55 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=204 Are agencies at fault for Australia’s comparatively slow take up of digital media? <P> A recent roundtable discussion hosted by B&T and dgm at Surry... Mon, 16 Oct 2006 17:15:05 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=195 Week six saw the AdSchool foundation students learning about all things production. This covered print and film production, but because the print lect... Fri, 6 Oct 2006 10:27:30 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=189 His first agency review was an eye-opener, leaving him with three crucial lessons, said The Clinic's Colin Wilson-Brown in this second extract from hi... Wed, 27 Sep 2006 15:48:18 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=185 I think we all know that pitches are a shocking waste of time, money and resource, says The Clinic’s Colin-Brown* in his Caxtons speech. For clients a... Tue, 26 Sep 2006 14:59:55 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=183 The fifth week of the AFA Foundation course was on media planning and buying. Publicis Mojo business director Joe Lunn gave a scintillating talk ab... Mon, 25 Sep 2006 11:43:52 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=182 “It’s called a brief, not a long,” says DDB account planner and Al Crawford, while Martin Salkild heralds David Ogilvy's "Give me the freedom of a tig... Tue, 19 Sep 2006 17:01:49 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=180 There’s no denying the brilliant concepts behind great ads, think Carlton Draught's Big Ad, or Guinness's Evolution, but what particular setting or st... Tue, 12 Sep 2006 12:26:50 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=177 <P> The Ringmaster has entered the tent, brought his bullhorn to his lips and has sounded the start of the show, writes Hyro's Richard Lord. Prepare ... Fri, 8 Sep 2006 11:24:29 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=176 Has anyone else noticed just how many crap ads are in SMH’s Good Weekend? <P> As part of the “homework” for AFA AdSchool foundation students we have... Tue, 5 Sep 2006 12:08:48 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=175 Attention agencies and brands of Australia. You need to shake up your online media spend. You need to rethink how and why you are spending budget on o... Mon, 4 Sep 2006 16:02:49 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=172 For the next ten weeks B&T will provide an inside account of the AFA’s AdSchool through the eyes of journalist Sally Robertson. <P> The reason behi... Mon, 28 Aug 2006 15:27:25 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=171 There has been much commentary on the recent News Corp purchase of MySpace and subsequent Google advertising deal, writes Richard Lord, COO of Hyro. F... Thu, 24 Aug 2006 11:33:37 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=170 <P> So have you heard about Snakes on a Plane (SOAP)? It’s a B-grade (at best) Hollywood flick about … well, a bunch of snakes which get loose on a p... Mon, 21 Aug 2006 12:10:19 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=168 Inspired by a anonymous email sent to B&T last week claiming that the average agency exec was 50, had 15-plus year's experience and was blocking the w... Mon, 7 Aug 2006 15:24:28 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=167 ANT SHANNON, ECD, GREY WORLDWIDE, MELBOURNE AGE: 50 <P> If you do the percentages, it would be pretty interesting. It would mostly be young peo... Mon, 7 Aug 2006 15:18:27 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=166 MIKE ZEEDERBERG, MD, PROFERO AGE: 33 <P> This is not a question of age, this is a question of attitude and the ability to adapt. I recently met... Mon, 7 Aug 2006 14:56:24 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=165 JOHN BEVINS, CD, JOHN BEVINS AGE: 60 <P> Let’s not forget we live in a nation where the gentle art of leadership has been replaced by the not-... Mon, 7 Aug 2006 13:23:32 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=164 SEAN CUMMINS, CEO, CUMMINS&PARTNERS AGE: 44 <P> Too many old hands? Only if these people lack relevance. Most good advertising people move with... Mon, 7 Aug 2006 13:15:27 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=163 HAROLD MITCHELL, CHAIRMAN, MITCHELL & PARTNERS AGE: 64 <P> At a time when the Prime Minister has decided that at the age of 68 he will be, in h... Mon, 7 Aug 2006 13:11:40 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=162 MATT EASTWOOD, NATIONAL CD/VICE CHAIRMAN, DDB aGE: 38 <P> Having just spent six years working overseas, I arrived back feeling pleasantly surpr... Mon, 7 Aug 2006 13:05:28 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=161 DENE BRENTNALL, SENIOR CONSULTANT, STOPGAP <P> One of the biggest issues facing marketing agencies today is the acquisition and retention of a highl... Mon, 7 Aug 2006 12:44:06 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=160 PAUL FISHLOCK, ECD, THE CAMPAIGN PALACE AGE: 43 <P> Specialisation has a lot to answer for. Whilst it may have created some brilliant experts in in... Mon, 7 Aug 2006 12:36:57 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=159 BEN LILLEY, CEO, SMART, AGED 34 <P> There's no question that our industry is simply not investing enough in its people, particularly when it comes... Mon, 7 Aug 2006 12:25:59 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=158 BEN SAMPSON, CREATIVE, CLEMENGER BBDO, SYDNEY AGED 23 <P> I was in a meeting with an ‘old hand’ yesterday. He was 25. He was saying ‘old hand’ thin... Mon, 7 Aug 2006 12:07:04 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=157 As a guest blogger, direct marketer Will Lavender from Lavender asks why the Government and charities are excluded from Australia's very own Do Not Ca... Thu, 3 Aug 2006 16:04:59 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=156 The internet can’t compete on breaking news, says Times readers. This was the headline screaming from the Media Guardian’s online newsletter ... Thu, 27 Jul 2006 17:07:52 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=155 George Patterson Y&R Melbourne's Ant Keogh left us hanging after his last blog post. Now that he's returned safe and sound from the decadent South of ... Fri, 7 Jul 2006 15:23:57 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=154 The Sunday Telegraph had a whopper of a front cover yesterday with “Big Brother sex scandal” and a smaller headline claiming, "Hit TV show’s future in... Mon, 3 Jul 2006 15:38:02 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=153 Here's another blog contribution...<P> CHRISTINE ISAAC, JOINT CREATIVE DIRECTOR, THE CAMPAIGN PALACE, MELBOURNE<P> Cannes is closed.<P> The cos... Mon, 26 Jun 2006 10:48:46 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=152 Bloody hell. We've had gold Lions, massive parties, hung juries and more, but without a doubt the highlight of Cannes 2006 in every Australian del... Fri, 23 Jun 2006 19:56:20 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=151 The blog contributions are coming in at a rapid pace now with posts from Matt Cumming, Ant Keogh and Mike Edmonds to add to earlier posts by Christine... Fri, 23 Jun 2006 01:59:09 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=150 OK, so you know who the award winners are, but what’s it really like in Cannes? A number of Australian judges/delegates to Cannes have kindly agreed t... Thu, 22 Jun 2006 23:11:41 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=149 OK, so you know who the award winners are, but what’s it really like in Cannes? A number of Australian judges/delegates to Cannes have kindly agreed t... Thu, 22 Jun 2006 23:02:05 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=147 OK, so you know who the award winners are, but what’s it really like in Cannes? A number of Australian judges/delegates to Cannes have kindly agreed t... Wed, 21 Jun 2006 21:49:37 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=145 I must admit that it was exciting to get the results on Monday and see that Australia had done so well on day one of the advertising festival punchin... Wed, 21 Jun 2006 04:37:01 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=140 Hollywood hates soccer. If you need proof, check out Sylvester Stallone as the P.O.W. goalie in <I>Escape To Victory</I>. But there’s more to it than ... Fri, 16 Jun 2006 16:49:58 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=139 Hands up anyone who can identify 2006’s best example of brand recognition and marketing overcoming a woefully-received product? <P> Yes, you, albino... Thu, 1 Jun 2006 16:14:24 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=138 With the Socceroos beating Greece last night (1:0) before heading to the World Cup, I thought it timely to recap another soccer that had all the fervo... Fri, 26 May 2006 16:47:24 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=137 So, Fairfax and News Ltd have crossed the enemy line and joined together for a historic study that shows NIMs attract greater reader loyalty and... Fri, 19 May 2006 15:10:56 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=136 Apologies for centring another column around Microsoft, but it is hard to ignore them these days. The software maker has just announced its ac... Tue, 16 May 2006 17:02:22 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=134 Your average Hollywood studio head lays in bed most nights of the week, staring at his mirrored-ceiling, dreaming that just once during his tenuous te... Mon, 8 May 2006 15:36:48 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=133 There has been a lot of debate lately about the marketing of junk food to children contributing to obesity. Well, in my experience, understanding food... Thu, 4 May 2006 15:38:00 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=131 I know I’m in the minority here but I’ve tried. I’ve really tried. Yet I just can’t do it. I can’t bring myself to watch a full episode of Big Brother... Thu, 27 Apr 2006 10:46:04 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=126 The Easter break gave me a brief interlude to reflect on my faith, which to be honest I've always found a little confusing. I'm sure this wasn't helpe... Fri, 21 Apr 2006 15:03:40 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=121 Ahhh, the feel of an old book. There’s just something about it. As well as conjuring up memories of a time when life seemed sweeter—even though it pro... Thu, 13 Apr 2006 13:25:13 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=120 I recently came back from a trip to San Francisco compliments of Qantas, as I masqueraded as a travel writer and found out just what was so good about... Fri, 7 Apr 2006 15:39:52 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=118 What’s the most outrageous thing you’ve done to win a pitch. This week we asked agencies for their folk tales about the most outrageous thing done t... Fri, 31 Mar 2006 16:29:55 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=117 I read with interest a headline in The Daily Terror saying “Now US objects to bloody ad”. Apparently a scary right wing fundamentalist Christian group... Fri, 24 Mar 2006 14:36:24 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=116 I got off the plane in Melbourne still asleep from the night before, half expecting a mass amount of Commonwealth Games paraphernalia to wake me up. ... Wed, 22 Mar 2006 08:04:57 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=115 <P> I’ve heard that the Advertising Standards Bureau is looking for new members to sit on its board. Not sure about that, but I’d love to have a job ... Fri, 17 Mar 2006 15:49:17 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=113 <P>Is Telstra’s new movie download service the start of something big in consumer controlled content? I doubt it. Telstra’s Bigpond Movie Downloads wi... Thu, 23 Feb 2006 16:17:35 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=112 <P>I, like lot’s of other China curious people, are watching with increasing concern the fortunes or misfortunes of ISPs and other internet related bu... Thu, 16 Feb 2006 16:11:06 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=111 <P>On January 9 I came back to the office after a glorious two-week break and was looking around desperately for distraction so I didn’t have to face ... Mon, 13 Feb 2006 11:14:39 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=110 <P>There’s been a lot of talk about the general public’s attitude to advertising types this week, saying they may be out of touch and unscrupulous and... Thu, 9 Feb 2006 14:00:56 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=109 <P>OK so I’ll stop bagging magazines and newspapers for a while and move on to TV. A recent move of house has brought me back to the civilized world o... Fri, 3 Feb 2006 16:29:47 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=108 <P>Thump, thump, thump, yep it’s the sound of me banging my drum on the death of print media again, or at least drumming to help speed up the death of... Tue, 31 Jan 2006 16:20:09 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=106 <P>If you don’t think privacy is going to be the biggest issue facing citizens of the world in the near future then maybe you should ask a Google shar... Wed, 25 Jan 2006 17:22:41 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=105 <P>I still have great faith that blogging, podcasting, photocasting and in general personal broadcasting networks can make it out of the garage this y... Mon, 23 Jan 2006 16:17:58 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=101 <P>One of my new years resolutions was to get over my apple blindness and be a bit more circumspect about the other players in the computer entertainm... Wed, 18 Jan 2006 16:00:42 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=100 <P>You may have read last year on this blog about a fellow, Thomas Hawk, who had a dreadful experience with camera company PriceRitePhoto. He wrote ab... Tue, 17 Jan 2006 17:00:30 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=99 <P>There will always be the lowlifes who prefer to sabotage other people’s efforts than to do anything original themselves and this is emerging as one... Mon, 16 Jan 2006 16:36:47 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=98 <P>As I sit diligently in an all but empty office dreaming dreams of the beach, road trips, of eating and drinking way too much over the festive seaso... Wed, 21 Dec 2005 11:50:25 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=97 <P>After spending the morning cornered in a room with an online agency debating robustly the depth of penetration of online marketing v the perceived ... Thu, 15 Dec 2005 17:07:37 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=95 <P>I was involved in an intense conversation over lunch the other day over whether or not you could write a commercially focused novel, and if you cou... Wed, 7 Dec 2005 13:57:48 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=95#comments Hey it was a varied conversation, a little about books and a little about the weather, thanks for the tip off, it will teach me to blog as i am trying to race out the door... http://www.bandt.com.au/blog/blogposts.asp?postid=91 <P>A piece I read this morning about the New Oxford American Dictionary adding new cool words to its books makes me think the guardians of the languag... Tue, 6 Dec 2005 13:19:48 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=90 <P>Last night while shrouded in Sunday night inertia I started channel flipping before contemplating, god forbid making a 4th attempt at getting throu... Mon, 5 Dec 2005 16:26:11 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=89 <P>There’s a lot that worries me in the world but nothing more than this creeping conservatism in Australia. There’s a regulatory body for everything ... Thu, 1 Dec 2005 16:01:22 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=88 <P>It takes a fair bit to make me feel good about our national Telco, but it has a point when it says how dare its competitors have a go at it for bei... Tue, 29 Nov 2005 09:36:25 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=86 <P>As everyone races to find a new platform for clients to advertise on while marketing opportunities fragment more each day, the alliance between WPP... Wed, 23 Nov 2005 16:19:50 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=84 <P>It is with a heavy heart I have been reading about the unfortunate demise of the Gowing Bros string of stores from the streets of Sydney. <P>The ... Mon, 21 Nov 2005 16:51:29 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=83 It was a meeting of art and science yesterday when B&T kicked off round one of the rigorous judging process for this year’s agency of the year, where ... Fri, 18 Nov 2005 10:34:05 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=82 When creative teams work together do they start to look alike, dress alike and talk alike? My theory is yes. Just prior to Friday night’s AWARD Awards... Mon, 14 Nov 2005 17:13:28 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=81 <P>As if you needed any further evidence that the moral majority is just plain stupid, you’ll love this story comes from US where a bunch of wowsers h... Fri, 11 Nov 2005 15:49:01 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=80 <P>You know blogging's over when you hear Tracey Grimshaw on <i>Today</i> announce an upcoming segment on "Internet diaries or 'Blogging'" in the tone... Wed, 9 Nov 2005 19:12:47 +1000 http://www.bandt.com.au/blog/blogposts.asp?postid=79 There’s certainly a hint of desperation in the air as traditional newspaper companies try desperately to cling on to declining classified revenue and ... Mon, 7 Nov 2005 16:39:55 +1000